Lambert et Cagnon June 1951 Advertisement — A Complete Range of Brakes: Blocus, Iséran, Sport, Gény and Tour de France

— Page 1 —
Une gamme complète de freins

Gloria

GLORIA
BLOCUS

“BLOCUS”-“ISERAN”
SPORT — GÉNY
TOUR DE FRANCE

A. LAMBERT et F. CAGNON
10, Chemin de Montbrillant, 10
LYON

[A wide ruled advertisement in black and white, a panel inside a heavy border with a thickened right side and foot. A slanted bold italic heading runs across the top. At the left a caliper brake is drawn in fine line engraving with dark shading, seen from the front: a long cable and adjuster rising between two fork blades, a coiled spring across the top of the arch, two curved arms lettered “GLORIA” and “BLOCUS” along their length and two square brake blocks at the lower ends. At the upper right an oval trademark framed by a twisted-rope border holds the word “Gloria” in flowing script with a small four-pointed star beneath it. Below it four lines of spaced capitals name the brake models, the last two underlined by a short thick rule, and the makers’ names, address and town follow in bold capitals. No artist signature or monogram is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Gallet, Liberty, Cholain, Rota and Magnéto France, each held here as its own record.]