La Perle June 1951 Advertisement — A Great Marque with Francis Pélissier as Sporting Director

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CYCLES
« LA PERLE »

LA PERLE
CYCLES

Une Grande Marque

Un Grand Directeur Sportif :
Francis PÉLISSIER

Une Grande Expérience
25 ans d’efforts – Plus de 500 victoires

Si dans votre région la marque « LA PERLE »
n’est pas représentée demandez-nous l’agence.

Vente exclusive en gros : M. GUYOT

33, rue du Pont-de-Créteil, SAINT-MAUR (Seine)
Succursales : CAEN, RENNES, SAINT-ÉTIENNE

[A ruled landscape advertisement in black and white. “CYCLES” in small spaced capitals and “LA PERLE” in large heavy roman capitals between quotation marks stand across the head. At the left a dark shield-shaped head badge is drawn in line and solid black: a ribbon across its top bears “LA PERLE”, a glowing round pearl with radiating lines sits in the middle between two laurel branches, and a small ribbon at the foot reads “CYCLES”. At the right, short lines in bold sans-serif and italic type are divided by short heavy rules, and the wholesaler’s name, address and branch towns are set in heavy type along the foot. The frame rule is broken at the top and bottom. No signature or monogram is visible.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Metalloplan, Birdo, JB and Cadres Gloria, each held here as its own record, and others for a bookkeeping booklet, the Dupont motorized invalid carriage and work-record forms.]