La Perle May 1952 Advertisement — La Perle bicycles for racing, touring, tandem, utility and children, with Tour de France 1951 winner Hugo Koblet and credit for agents

— Page 1 —
UNE GRANDE MARQUE
LA PERLE
…..UNE PERLE
Bicyclettes COURSE- CYCLOTOURISME- TANDEM UTILITAIRE- ENFANT

TOUR DE FRANCE 1951
1er Hugo KOBLET

Les agents LA PERLE peuvent vendre tous nos modèles
A CRÉDIT à partir de 100 FR. PAR JOUR
Dès la livraison de la bicyclette l’agent touche sa commission
qui est la même que pour une vente au comptant. Le crédit
est consenti par la maison LA PERLE. Délai très rapide.

– Vente exclusive en gros –
M. GUYOT, 33, rue du Pont-de-Créteil – St-MAUR (Seine)

[A ruled advertisement, text only, set within a double-ruled rectangle, with no drawing. The first line, “UNE GRANDE MARQUE”, is in wide spaced roman capitals, and the name “LA PERLE” beneath it is in very large heavy sans-serif capitals spanning the full width. At the right, “…..UNE PERLE” follows in the same spaced roman capitals. A line of bicycle types is set in bold decorative capitals, then “TOUR DE FRANCE 1951” in heavy wide capitals, then “1er Hugo KOBLET” in a bold slab face. The offer to agents is set in a lighter roman, with “A CRÉDIT à partir de 100 FR. PAR JOUR” in larger mixed type, followed by a paragraph in a plain sans-serif. The wholesaler’s line “Vente exclusive en gros” is in bold italic between short dashes, and the name and address of M. Guyot close the panel in bold type at the foot. No signature or agency mark is shown.]

[This advertisement shares page 68 of L’Officiel du cycle with advertisements for IEP, Christophe, Maphal and JB, each held here as its own record, and others for M.C.B., Comptoir de Petits Fabricants, Station-Service 83, R. Desreumaux, 122 rue Marcadet, Cuir S.I.C. and C.M.D.C..]