La Perle June 1951 Advertisement — La Perle cycles: a great marque with the sporting director Francis Pélissier, 25 years and over 500 victories, and agencies offered

— Page 1 —
CYCLES
“LA PERLE”

Une Grande Marque

Un Grand Directeur Sportif :
Francis PÉLISSIER

Une Grande Expérience
25 ans d’efforts – Plus de 500 victoires

Si dans votre région la marque “LA PERLE”
n’est pas représentée demandez-nous l’agence.

Vente exclusive en gros : M. GUYOT
33, rue du Pont-de-Créteil, SAINT-MAUR (Seine)
Succursales : CAEN, RENNES, SAINT-ÉTIENNE

[Badge lettering: LA PERLE — CYCLES]

[A ruled advertisement panel in black and white, wider than tall, inside a heavy black frame with a thick bar at the top left and bottom left. “CYCLES” is set in widely spaced heavy capitals above the brand name “LA PERLE”, which stands in quotation marks in very large heavy roman capitals across the top. At the left a tall black shield-shaped badge is drawn in line, with a cream ribbon at the top lettered “LA PERLE”, a glowing round pearl with radiating rays at the center, two laurel branches curving up each side and a second ribbon at the foot lettered “CYCLES”. At the right three short statements follow one another in bold humanist type, “Une Grande Marque”, “Un Grand Directeur Sportif” with the name of the sporting director in bold capitals, and “Une Grande Expérience” with a smaller line of figures, each pair separated by a short heavy rule. Two smaller lines invite dealers to ask for the agency. The wholesale agent’s name stands in bold italic over a rule, and two lines of bold type give the Saint-Maur address and the branch towns at the foot. The firm’s trade name and the agent’s address sit at the lower right. No artist signature is visible.]

[This advertisement shares page 26 of L’Officiel du cycle with advertisements for Cholain, Bresson and Ad-Hoc, each held here as its own record, and others for J. Bonnefoy and Dupont.]