La Perle 1953 Advertisement — La Perle at the Salon: a full range of bicycles and the new VAP DT 1954 cyclomoteur

— Page 1 —
AU SALON DU CYCLE — STAND 113
PORTE DE VERSAILLES – PARC DES EXPOSITIONS

LA PERLE

… UNE PERLE

Directeur sportif : Francis PELISSIER
PRÉSENTERA UNE GAMME COMPLÈTE ET SPLENDIDE DE

BICYCLETTES

Course — Cyclotourisme — Utilitaire — Enfants — Baby

et son nouveau

CYCLOMOTEUR

PUISSANT — VAP DT type 1954 48 cm3
ROBUSTE — Tous tubes spéciaux renforcés
ÉLÉGANT — Proportions parfaites
PRATIQUE — Moteur et carburateur immédiatement accessibles, car
les carters fixés sans boulons sont démontables instantanément.

TOUS NOS MODÈLES PEUVENT ÊTRE VENDUS A CRÉDIT

Sté “LA PERLE” SAINT-MAUR (Seine). Succursales : Saint Etienne, Rennes

[A full-page advertisement inside a thin ruled border, in black on a plain ground, with no color. The top two lines, “AU SALON DU CYCLE — STAND 113” in bold sans-serif capitals and “PORTE DE VERSAILLES – PARC DES EXPOSITIONS” in smaller decorative capitals, span the full width. “LA PERLE” fills the width below in very large, widely spaced, heavy black block capitals with a rough, inked edge, and “… UNE PERLE” sits at the right beneath it in bold sans-serif capitals. The body copy is centered in mixed styles: an italic line for the sporting director’s name, spaced roman capitals, the headings “BICYCLETTES” and “CYCLOMOTEUR” in bold sans-serif capitals, and a stepped list of four underlined key words (PUISSANT, ROBUSTE, ÉLÉGANT, PRATIQUE) each followed by its description. A framed halftone photograph occupies the lower center; it shows a motorized bicycle in side view, facing left, with a small pennant reading “LA PERLE” on the front fender, a tank on the frame lettered “LA PERLE”, a cast engine cover lettered “LA PERLE” between the pedals, a saddle, a rear carrier rack and an exhaust pipe low along the frame. Below the photograph “TOUS NOS MODÈLES PEUVENT ÊTRE VENDUS A CRÉDIT” is set in italic and bold capitals, and the firm’s name and addresses form the last line in bold roman. No artist’s signature or agency mark appears.]