La Perle April 1951 Advertisement — A Great Marque with Francis Pélissier as Sporting Director

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CYCLES
« LA PERLE »

Une Grande Marque

Un Grand Directeur Sportif :
Francis PÉLISSIER

Une Grande Expérience
25 ans d’efforts – Plus de 500 victoires

Si dans votre région la marque « LA PERLE »
n’est pas représentée demandez-nous l’agence.

Vente exclusive en gros : M. GUYOT
33, rue du Pont-de-Créteil, SAINT-MAUR (Seine)
Succursales : CAEN, RENNES, SAINT-ÉTIENNE

LA PERLE
CYCLES

[A ruled advertisement in a frame whose top and bottom rules are heavy bands. Across the head “CYCLES” in small spaced capitals sits over “LA PERLE” in very large shaded roman capitals between quotation marks; the top of “CYCLES” touches the frame rule. At the left a line drawing of a shield-shaped head badge shows a ribbon lettered “LA PERLE” across the top, a sunburst with a round pearl at the center flanked by two laurel branches, and a lower ribbon lettered “CYCLES”. At the right the slogans are set in spaced bold sans serif capitals and lowercase, divided by short heavy rules, with “Vente exclusive en gros : M. GUYOT” in a bold italic above a rule and the address and branch lines in heavy slab type at the foot. There is no artist signature.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Choillot and Metalloplan, each held here as its own record, and one for Bonnefoy cream separators.]