J. Baron 1955 Advertisement — J.B and Mylord Headsets and Bottom-Bracket Sets

— Page 1 —
Jean BARON

Maison fondée en 1918
Place de la Périvaure
FRAISSES (Loire)

Luxe
Grand luxe

Ses
J.B
marques
MYLORD

— sont une garantie —

Jeux de direction – Jeux de pédalier, tous modèles
pour cycles et cyclomoteurs

Axes et cuvettes de pédalier pour réparations

Axes de moyeux gros et petits cônes

Vente exclusive aux constructeurs et grossistes

[A single-column advertisement in black on cream inside a thin ruled frame, text only. “Jean BARON” fills the head in very heavy condensed sans-serif, followed by the founding date in a small light sans-serif and the address in bold italic with “(Loire)” in roman. A band of close vertical hairlines runs across the panel. The two marques are shown as trademarks in elongated diamonds, “J.B” at the left under “Luxe” and “MYLORD” at the right under “Grand luxe,” with “Ses marques” set between them; “sont une garantie” follows in bold italic between dashes over a short rule. The products are set in bold condensed sans-serif lines separated by large black dots, and the trade terms close the panel under a double rule. The last figure of the founding year is broken in the printing. There is no drawing and no signature.]

[This advertisement shares page 58 of L’Officiel du cycle with advertisements for CLB and Sonnclair, each held here as its own record, and one for Monopole pistons.]