J. Baron 1954 Advertisement — J.B and Mylord Headsets and Bottom-Bracket Sets

— Page 1 —
Jean BARON
Maison fondée en 1918
Place de la Périvaure
FRAISSES (Loire)

J.B — Ses marques — MYLORD
— sont une garantie —

Jeux de direction – Jeux de pédalier, tous modèles
pour cycles et cyclomoteurs
•
Axes et cuvettes de pédalier pour réparations
•
Axes de moyeux gros et petits cônes

Vente exclusive aux constructeurs et grossistes

[A ruled, text-only advertisement in black occupying most of a page. “Jean Baron” fills the head in very large heavy condensed sans-serif, over the founding date in light sans-serif and the Fraisses address in bold italic. A band of short vertical strokes divides the head from the marks: two outlined lozenges, one holding “J.B” in large sans-serif capitals and the other “Mylord” in slab capitals, flank “Ses marques” in bold type, with “sont une garantie” in bold italic below, underlined. The products are set in condensed sans-serif divided by black dots, and the trade terms run across the foot under a double rule. A stray piece of type shows between “et” and “cuvettes”. There are no drawings.]

[This advertisement shares page 78 of L’Officiel du cycle with an advertisement for Éclair, held here as its own record, and one for SAFI flywheel magnetos.]