J. Baron October 1954 Advertisement — J.B and Mylord Headsets and Bottom-Bracket Sets, Axles and Cones

— Page 1 —
Jean BARON
Maison fondée en 1918

Place de la Périvaure
FRAISSES (Loire)

J.B
Ses
marques
MYLORD
— sont une garantie —

Jeux de direction – Jeux de pédalier, tous modèles
pour cycles et cyclomoteurs

Axes et cuvettes de pédalier pour réparations

Axes de moyeux gros et petits cônes

Vente exclusive aux constructeurs et grossistes

[A ruled panel in black and white, text only, inside a thin single-line border. The name “Jean BARON” fills the top in very large, heavy condensed sans-serif lettering, with “Jean” in mixed case and “BARON” in capitals. Beneath it, “Maison fondée en 1918” is in small spaced type and the address lines are in bold italic roman, centered. A band of fine vertical hairlines runs across the full width as a divider. In the middle two diamond-shaped outlines flank the words “Ses marques”: the left diamond holds the letters “J.B” in a large lettering and the right one holds “MYLORD” in small roman capitals, and below them “sont une garantie” in bold italic is underlined and bracketed by short dashes. The product lines follow in bold condensed lowercase, centered, separated by two solid round dots, and a double rule above the closing line “Vente exclusive aux constructeurs et grossistes”, which is set in heavy condensed type across the foot. No drawing, telephone number or artist signature appears.]

[This advertisement shares page 126 of L’Officiel du cycle with advertisements for Bufflier sidecars for scooters and vélomoteurs and a Magnéto-France flywheel magneto.]