J. Baron 1953 Advertisement — J.B and Mylord Headsets, Bottom Brackets and Hub Parts

— Page 1 —
Jean BARON

Maison fondée en 1918

Place de la Périvaure
FRAISSES (Loire)

J.B Ses marques MYLORD

— sont une garantie —

Jeux de direction – Jeux de pédalier, tous modèles
pour cycles et cyclomoteurs

Axes et cuvettes de pédalier pour réparations

Axes de moyeux gros et petits cônes

Vente exclusive aux constructeurs et grossistes

[A ruled advertisement in black and white, framed by a thin rule. “Jean BARON” stands across the head in very heavy condensed sans-serif type, with “BARON” in capitals. Below it sit the founding line in small roman type and the address in bold italic, with the town name in italic capitals. A band of fine vertical lines runs across the panel. Two lozenge outlines flank the words “Ses marques”: the left holds “J.B” in a heavy serif, the right holds “MYLORD” in bold serif capitals. A bold italic line, underlined, follows between two short dashes. The product lines are set in centered sans-serif type of varying size, separated by two black dots. A double rule closes the text, and the last line, “Vente exclusive aux constructeurs et grossistes”, is in heavy condensed sans-serif. No illustration, signature or agency mark is present.]

[This advertisement shares page 118 of L’Officiel du cycle with advertisements for Éclair, Cizeron and Bernardon, each held here as its own record.]