Indéca 1951 Advertisement — Stainless Brake Cables and the L 215 Frame Stiffener

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CABLES DE FREINS
CYCLES ET MOTOS
INOXYDABLES
goupille brevetée

INDÉCA

sans soudure

RAIDISSEUR DE CADRE
L 215 INDÉCA

” Le Câble Indècâblable ”

Ets L. LAUNAY – VANCÉ (Sarthe)

[A type-only advertisement in a plain black frame, taller than wide. The product lines are set in spaced capitals at the top; the name “INDÉCA” stands in large white capitals on a black lozenge with rounded ends at the center, followed by the frame stiffener line in heavy capitals, the slogan in quotation marks and the firm’s name and place. The type is worn, with several letters broken. There is no illustration, signature or agency mark. Print from the reverse of the leaf shows faintly through the paper.]

[This advertisement shares page 144 of L’Officiel du cycle with advertisements for Maxi-Car, M.D.L., La Vipère, Maphal and Uldry, each held here as its own record, and others for La Maison de la Moto, Mérat seats for motor machines and Ferrand clothing.]