Indéca June 1951 Advertisement — Indéca stainless brake cables for cycles and motorcycles with a patented pin and no soldering, and the L 215 frame stiffener

— Page 1 —
CABLES DE FREINS
CYCLES ET MOTOS
INOXYDABLES
goupille brevetée

INDÉCA

sans soudure

RAIDISSEUR DE CADRE
L 215 INDÉCA
“ Le Câble Indécâblable ”

Ets L. LAUNAY – VANCÉ (Sarthe)

[A tall narrow ruled advertisement in black and white, text only with no drawing. The head is set in bold widely spaced sans-serif capitals in two lines, with “INOXYDABLES” in smaller bold capitals and “goupille brevetée” in lowercase beneath. The name “INDÉCA” is reversed out in large white capitals inside a solid black rounded bar at the center of the panel, with “sans soudure” in lowercase below it. A second offer, “RAIDISSEUR DE CADRE”, follows in bold capitals, then “L 215 INDÉCA” in larger heavy capitals, and a slogan in quotation marks in bold type. The firm’s name and place sit at the foot in a light roman face. A thin double rule encloses the panel. There is no signature or agency mark.]

[This advertisement shares page 32 of L’Officiel du cycle with advertisements for Perry, Cyclometer, Mazoyer, Delangle, Verrerie Stéphanoise, Oryap, Maxi-Car, Répar-Witt, Berger, Chaplait and Ruhier, each held here as its own record, and others for Marcel Guillen and Sanor.]