Indéca May 1952 Advertisement — The Indéca seamless brake cable, rated 250 kg for the bicycle and 300 kg for the motorcycle, with a cyclist drawn

— Page 1 —
“Le Câble Indécâblable”
VANCÉ (Sarthe)

INDÉCA
R. 250 KGS.
VÉLO
Résistance

INDÉCA
R. 300 KGS.
MOTO
Garantie

CABLES DE FREINS

INDÉCA — Sans Soudure — BREVETÉ

· SÉCURITÉ
· INOXYDABLE
· SOUPLESSE ACCRUE
· DOUCEUR DE MARCHE
· PLUS GRANDE RÉSISTANCE

“INDÉCA” RÉPOND DE LUI !

Si une goupille s’arrache..
…Ce n’est pas un “Indéca”

[A ruled advertisement in a single-ruled rectangle, in dark ink. The slogan “Le Câble Indécâblable” in bold roman type stands across the head with the place name beneath it. Two dark oval labels with a dotted texture carry the word “INDÉCA” in white capitals, each over a small figure line, one for the bicycle and one for the motorcycle, with a curved arrow pointing down from each to a handwritten-style word, “Résistance” at the left and “Garantie” at the right. “CABLES DE FREINS” is lettered at a slight slant, and below it a banner with curled ends carries “INDÉCA” and “BREVETÉ” at either side of a central box reading “Sans Soudure”. At the lower left a racing cyclist in a jersey and cap is drawn in line engraving riding a bicycle up a steep hatched ramp that narrows to a point. At the right the five advantages are listed in spaced capitals, each after a dot. A ruled band holds “INDÉCA” RÉPOND DE LUI ! in slanted capitals, and a dark panel at the foot holds the closing lines in slanted script, ending with the name “Indéca” in white on a dark rounded label. No street address, telephone number or signature is shown.]

[This advertisement shares page 70 of L’Officiel du cycle with advertisements for IRM, Paturaud, NAP and Soupl, each held here as its own record, and others for Lecoeuvre, Thimonnier, S.O.S.P., 4 rue Jonquoy, Cellier et Pouly, Tubverseur and Sido.]