Indéca November 1952 Advertisement — Indéca stainless brake cables without solder, rated 250 kilograms for bicycles

— Page 1 —
“Le Câble Indécâblable”
VANCÉ (Sarthe)

INDÉCA
R. 250 KGS.
VÉLO
Résistance

INDÉCA
R. 300 KGS.
MOTO
Garantie

CABLES de FREINS

INDÉCA — Sans Soudure — BREVETÉ

· SÉCURITÉ
· INOXYDABLE
· SOUPLESSE ACCRUE
· DOUCEUR DE MARCHE
· PLUS GRANDE RÉSISTANCE

“INDÉCA” RÉPOND DE LUI !

Si une goupille s’arrache…
…Ce n’est pas un Indéca

[A ruled advertisement in black and white with a thin single-line border. The title “Le Câble Indécâblable” is set in heavy bold roman across the top with “VANCÉ (Sarthe)” beneath it in smaller bold capitals. Two rounded oval plates with a dotted screen tint hold the name “INDÉCA” in reversed white capitals, each with a small label below, “R. 250 KGS.” under the left plate and “R. 300 KGS.” under the right. Under them “VÉLO” and “MOTO” are set in spaced capitals, each with a curved hand-drawn arrow, and the words “Résistance” and “Garantie” are written in flowing script lettering. “CABLES de FREINS” follows in hand-lettered capitals on a slight upward slant. A ribbon banner crosses the panel with “INDÉCA” on its left wing, “Sans Soudure” in a central box and “BREVETÉ” on its right wing. At the lower left a line drawing shows a racing cyclist in a crouched position riding up a long tapering ray, and to the right a column of five bulleted claims is set in spaced sans-serif capitals. A ruled strip carries “INDÉCA RÉPOND DE LUI !” in slanted capitals and a closing strip at the foot has two lines of script, ending in a small dotted-screen oval plate with the name “Indéca” in reversed white lettering. A few letters in “Sans” and in “une” of the last strip are lost to a blemish on the print. No signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 86 of L’Officiel du cycle with advertisements for Maphal, NAP, ALC and Choillot, each held here as its own record, and others for Gallet, New-Map, Soupless, Ch. Mochet, S.O.S.P. and Station-Service 83.]