Indéca March 1955 Advertisement — The Indéca stainless brake cable R 250/300 kg and clutch cables for cycles and motorcycles, with a patented pin and no soldering

— Page 1 —
Le câble Indécâblable

INDÉCA
R 250/300 KGS

CABLE DE FREIN INOXYDABLE
CABLES DE DÉBRAYAGE

CYCLES ET MOTOS
double protection

Qualité super Indétoronnable
fil trempé haute résistance
goupille inarrachable brevetée
sans soudure.

Ets LAUNAY-VANCÉ – SARTHE – Tél. : 5

[A boxed advertisement in black and white with a dark gray hatched background. Across the top, a line of hand-lettered script reads “Le câble Indécâblable”, with a white curved line like a looped cable arching from the upper left down the left side and up again on the right. The name “INDÉCA” is set in large white capitals on a black rounded bar tilted slightly upward to the right. Below it a white tilted card holds the text: “R 250/300 KGS” in bold capitals, two lines of small spaced capitals, “CYCLES ET MOTOS” in condensed capitals, the words “double protection” in a large brushed script, and four lines of small sans-serif type set at a slant. A solid black band along the bottom carries the firm’s name and place in white capitals. There is no drawing of a product. No signature is visible.]

[This advertisement shares page 40 of L’Officiel du cycle with advertisements for Bufflier, Le Bison, Delangle, Répar-Witt and Marchand Frères, each held here as its own record, and others for Campmod’ and France-Auto-Cycle.]