IEP 1953 Advertisement — Sheaths, wire, tapes, plugs, sleeves and plastic articles for cycles and motorcycles

— Page 1 —
Gaines – Fils – Rubans
Bouchons – Souplissots – Durites
et tous articles plastiques
pour cycles et motos

I.E.P.
66, rue de la Montat
St-ÉTIENNE – Tél. 92-51

Dépôt à Paris : 35, rue Crussol (11e)

[A small ruled advertisement in black and white, text only, within a double-line rectangular frame. The first two lines are set in bold sans-serif with hyphens between the words, the third line in bold italic roman, and “pour cycles et motos” in large bold sans-serif with wide letter spacing. At the left “I.E.P.” stands in very heavy sans-serif capitals, with the street address and telephone number beside it in bold capitals and lowercase, and the Paris depot line across the foot in tall condensed type with a superscript “e”. No illustration, signature or agency mark appears. No text from the reverse of the leaf shows through.]

[This advertisement shares page 198 of L’Officiel du cycle with advertisements for Ruche, Brasobloc, MDL and Marcel Guillen, each held here as its own record, and others for S.E.R., Cellier et Pouly, G.B., F. Barbe and Bolland.]