IEP May 1953 Advertisement — Sheaths, wires, tapes, plugs, Souplissots, hoses and all plastic articles for cycles and motorcycles, with a Paris depot

— Page 1 —
Gaines – Fils – Rubans
Bouchons – Souplissots – Durites
et tous articles plastiques
pour cycles et motos
I.E.P.
66, rue de la Montat
St-ÉTIENNE – Tél. 92-51
Dépôt à Paris : 35, rue Crussol (11e)

[A small ruled advertisement in black and white, text only, inside a thin frame with a heavier rule down the right edge. The list of goods is in bold sans-serif capitals and lowercase, followed by a line in bold italic lowercase and “pour cycles et motos” in larger bold lowercase with wide spacing. The initials “I.E.P.” stand in large bold capitals at the left of the address block, with the Saint-Étienne street address and telephone number in smaller bold capitals at the right. The last line, the Paris depot, is in tall condensed type. There is no drawing and no artist’s signature.]

[This advertisement shares page 88 of L’Officiel du cycle with an advertisement for IRM, held here as its own record, and others for Reinor, Cellier et Pouly, Éditions S.O.S.P., Thimonnier, Lecœuvre, F. Usaï, Marcel Guillen S.A.R.L. and Fourni Accessoires.]