IEP May 1952 Advertisement — Sheaths, wires, ribbons, plugs, Souplissots, hoses and all plastic articles for cycles and motorcycles, with a Paris depot, in type only

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Gaines – Fils – Rubans
Bouchons – Souplissots – Durites
et tous articles plastiques
pour cycles et motos

I.E.P.
66, rue de la Montat
St-ÉTIENNE – Tél. 92-51

Dépôt à Paris : 35, rue Crussol (11e)

[A ruled advertisement, text only, in a thin black border and slightly wider than it is tall. The type is set in black on a light ground in several faces: the first two lines of products in bold sans-serif with a slight soft shadow, “et tous articles plastiques” in slanted roman, “pour cycles et motos” in larger widely spaced bold lowercase and the firm’s initials “I.E.P.” in large bold capitals at the left, with the street and town lines in spaced roman letters beside them. The last line, the Paris depot, is set in tall condensed lowercase with the arrondissement raised after the figures. There are no drawings and no signature.]

[This advertisement shares page 68 of L’Officiel du cycle with advertisements for Christophe, Maphal, JB and La Perle, each held here as its own record, and others for M.C.B., Comptoir de Petits Fabricants, Station-Service 83, R. Desreumaux, 122 rue Marcadet, Cuir S.I.C. and C.M.D.C..]