Idéale Catalog — Tron & Berthet Tarif, Pièces de Rechange pour Selles Idéale, Elaedy, Nortex and Lion

— Cover —
TARIF
PIÈCES DE RECHANGE
POUR
SELLES
IDEALE
ELAEDY
NORTEX
LION

TRON & BERTHET
PONT-SAINT-PIERRE (Eure)
R. C. 693 D. Les Andelys TÉLÉPHONE 11

IMP. PAUL DUVAL. – ELBEUF 92622

[The cover of a Tron & Berthet spare-parts tariff, printed in red and black on cream inside a
double rule, with a fine comb of red and black lines running down the left margin and across the
foot in the Art Deco manner. It is a plain, handsome piece of trade printing with no illustration
at all.

Its value is the list of four names stacked on the front, each reversed out of or set against a
solid bar: IDEALE, ELAEDY, NORTEX and LION. The first three are the three grades set side by side
in the c.1936 catalog also held in this archive, where the leather runs first-choice croupon for
Idéale, first-choice for Elaedy and good quality for Nortex. LION is the fourth and does not appear
on that page, so this sheet is the record that the house carried a fourth saddle marque.

One tariff served all four, which is the point of printing them together: the ferrures were common
and the grade of leather was what separated them.

The reverse of the leaf shows through the paper, and read in mirror it is the tariff itself, a
ruled table of part numbers and prices headed for Idéale, Elaedy, Nortex and Lion. Only this side
is held.

The printer is Paul Duval of Elbeuf, job number 92622. The c.1936 catalog in this archive carries
the same printer at job number 91407, so this tariff is the later of the two. No year is printed.]