Idéale 1953 Advertisement — The Idéale Dunlop saddle in four models: men, women, racing and heavy weight

— Page 1 —
HOMME N° 4 – DAME N° 6 – COURSE N° 42 – N° 108 Poids lourd

RESSORTS ANGLAIS ÉMAIL BLANC

IDEALE DUNLOP

[A ruled advertisement in black and white inside a rectangular frame whose top and right sides are drawn as heavy bars. Across the head, one line of condensed sans-serif capitals lists the saddle numbers, with the superscript “o” set small in each “N°”. Below it two small boxed labels with thin double rules, “RESSORTS ANGLAIS” at the left and “ÉMAIL BLANC” at the right, are set in heavy letters. The center is filled by one halftone drawing of a saddle seen from the side and slightly from above: a dark, wide-nosed seat with pale round studs along its flank, an oval maker’s badge with a crest on the side, and coiled wire springs and a clamp with a loop strap beneath the rear. Across the foot, “IDEALE” stands in very large heavy condensed capitals and “DUNLOP” follows in smaller, rough-edged, uneven capitals, the final “P” rising above the baseline. No address and no signature are printed.]

[This advertisement shares page 192 of L’Officiel du cycle with advertisements for Vitus, Rex, LAM and Pivo, each held here as its own record, and one for F. Usaï.]