Idéale May 1952 Advertisement — Idéale saddles from the Courses range, Nos. 59, 52 and 58, with a duralumin frame, an instant-removal spring and a cyclo-cross model

— Page 1 —
Extraits de la gamme ” Courses “…

IDÉALE

Nº 59
Longueur 285 — Largeur 150

– monture Duralumin
– cuir tannage lent à l’écorce
de chêne.
– belle Finition du détail
– Rivets cuivre bouterollés

Démontage instantané !

Nº 52
Longueur 285 – Largeur 150

– Ressort acier haute résistance
Un seul point d’attache au
croissant donnant une grande
souplesse et permettant le
démontage immédiat du
ressort par
un seul
boulon

Le bec spécial Bté
Cyclo-Cross 51-58

Modèle en
Duralumin
pour le
Cyclo – Cross

Nº 58
Longueur 255 – Largeur 150

– La préférée des spécialistes
cyclo – crossmen. Elle sera le
complément du vélo de
grande classe.
– Se fait en acier (nº 51)

Ces modèles se font
en cuir naturel : type ” RECORD ”
en cuir traité : type ” PROFESSIONNEL ”

Ets TRON et BERTHET
PONT-SAINT-PIERRE
(Eure)
FRANCE

[A ruled advertisement in black and white, framed by a heavy border and divided by thin horizontal rules into bands. The heading “Extraits de la gamme ” Courses “…” is set in a wide slab-serif type and underlined. In the first band a saddle is drawn in stippled halftone-style engraving, seen from the side with a rivet row along its lower edge and an oval badge reading “IDÉALE 59” with the words “MADE IN FRANCE” and “PROFESSIONNEL” round it; the word “IDÉALE” stands beside it in very large heavy capitals with a decorated D, and the model number and its description follow. In the second band a saddle frame from below is drawn in outline, showing a looped spring, a bolt clamp and the lettering “BREVETÉ FRANCE ET ÉTRANGER”, with “IDÉALE” along the rear edge; a ruled inset box at the right shows an enlarged drawing of a saddle nose with the caption “Cyclo-Cross 51-58”, and a small unread monogram of linked angular strokes sits at the lower right of that drawing. In the third band a second saddle is drawn from the side in dense stipple, with an oval badge reading “IDEALE 51” and a nose marked “Bté S.G.D.G.”. A ruled band across the foot carries “Ces modèles se font” in bold italic, underlined, beside the two leather types in smaller type, and the firm’s name and address are set below in heavy condensed capitals for the name and bold wide capitals for the town. No other artist’s signature is visible.]

[This advertisement shares page 52 of L’Officiel du cycle with advertisements for Nervar, Reiduor and Picard-Fayolle, each held here as its own record.]