Idéale May 1953 Advertisement — Idéale recommends the Tan-Sad Junior child seat, fitted to the carrier of any cycle or cyclomoteur, with foot rests on request

— Page 1 —
IDÉALE
vous recommande
Le TAN-SAD JUNIOR
pour enfants
Adaptable sur
PORTE-BAGAGES de tous
CYCLES et CYCLO-MOTEURS

Sur demande :
REPOSE-PIEDS prévus pour ce tan-sad

[A narrow ruled advertisement in black and white, set in a thin double-ruled frame. “IDÉALE” spans the head in very large, heavy roman capitals. Beneath it “vous recommande” is in a light lowercase sans-serif, “Le TAN-SAD JUNIOR” in bold condensed capitals, and “pour enfants” in bold italic lowercase set toward the right. The lines about the luggage carrier are in bold sans-serif capitals, with “CYCLES” and “CYCLO-MOTEURS” each underlined by a heavy rule. The lower half is a line drawing with fine shading of a child’s seat seen from the front left: a dished, pebble-textured saddle pierced by a group of small round holes, a tall rounded back panel on two uprights, a looped foot-rest strap or stirrup at the left, and clamp brackets with bolts reaching down to a few sketched carrier rails. Small oval maker’s badges on the saddle and the back panel carry the name IDÉALE with “TAN-SAD JUNIOR”. The offer of foot rests is set across the foot of the panel, “Sur demande :” in bold italic and the line below in condensed sans-serif capitals and lowercase. No firm address and no artist’s signature appear.]

[This advertisement shares page 82 of L’Officiel du cycle with an advertisement for Marvel, held here as its own record, and others for Ledanois et Cie, Cie Soupl, La Nautique Sportive, Pierre Monginet, Gamet and Braun.]