Idéale May 1954 Advertisement — Idéale saddle specialties: no. 303 heavy rider, no. 59 duralumin racing and no. 76 cyclotouring, three saddles drawn

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IDÉALE

SPÉCIALITÉS DE SELLES

POIDS LOURDS

N° 303 RESSORTS
COMPENSATEURS

COURSES

N° 59 DURALUMIN
LIVRÉ SOUS
SAC PLASTIQUE

CYCLO-TOURISME

N° 76 BEC SPÉCIAL Bté

Ets TRON & BERTHET
PONT-SAINT-PIERRE
(Eure) — FRANCE

[A ruled advertisement in black and white inside a heavy frame with a thick shadow along the right and bottom edges. “IDÉALE” stands across the head in very large, heavy, shaded roman capitals, with a looped flourish on the initial I. Beneath it “SPÉCIALITÉS DE SELLES” is set in widely spaced bold italic capitals over a double rule. Three leather saddles are drawn in stippled line engraving, each paired with a small ruled label box and an arrow pointing to the saddle. At the upper right a heavy-rider saddle with large coil springs under the rear and a looped spring at the nose has a label box reading “POIDS LOURDS” with its model number at the left. At the middle left a long, narrow racing saddle is shown from the side, with the oval maker’s badges on its flank, and its label box “COURSES” sits at the right. At the lower right a touring saddle with a short nose and coil springs has a label box “CYCLO-TOURISME” at the left. The saddles carry small oval badges bearing the name Idéale and model numbers. A signature reading “Rebour” appears in a small box at the lower right of the first saddle. A double rule runs across the foot above the firm name “Ets TRON & BERTHET” in heavy condensed capitals at the left, with the town and country in wide capitals at the right.]

[This advertisement shares page 86 of L’Officiel du cycle with advertisements for J. Baron, Ateliers du Dorlay and Jacquemard, each held here as its own record.]