Hutchinson May 1954 Advertisement — Tires and tubulars for bicycle, motorcycle and vélomoteur, accessories, belting and hoses, with Hutchinson à l’Aigle waterproof clothing and footwear

— Page 1 —
PNEUS — VÉLO · MOTO ET VÉLOMOTEUR
BOYAUX — VULCANISÉS ET COLLÉS MAIN
BANDAGES — AUTOMATIQUES EX DUCASBLE
ACCESSOIRES — POIGNÉES · PATINS de FREINS
DISSOLUTION · PIÈCES RÉPARATIONS
ETC, ETC…
COURROIES
TUYAUX

HUTCHINSON

HUTCHINSON à l’Aigle

VÊTEMENTS
IMPERMÉABLES

BOTTES · SABOTS
CAOUTCHOUC

CHAUSSURES pour LE SPORT, LA PLAGE
LA CAMPAGNE, etc…

124, Av. des Champs-
Élysées. — PARIS (8e)

NEUMATICOS PARA
BICICLETAS Y
MOTOCICLETAS
—
CORREAS DE
TRANSMISIONES
—
TUBOS PARA
TODOS LOS USOS
—
ARTICULOS DE
CAOUCHO PARA
LA INDUSTRIA
—
IMPERMEABLES

TYRES FOR CYCLE
AND MOTOR
CYCLE
—
TRANSMISSION
BELTING
—
HOSES FOR ALL
USES
—
MECHANICAL
RUBBER GOODS
—
WATERPROOF
GARMENTS

BEREIFUNG FÜR
FAHRRAD UND
MOTORRAD
—
TREIBRIMEN
—
SCHLAUCHE FÜR
SAMTLICHE
ZWECKE
—
TECHNISCHE
GÜMMIWAREN
—
WASSERDICHTE
KLEIDUNG

[A full-page advertisement in black and green on cream stock. The upper half is a solid black panel. Six green heavy sans-serif words, each underlined with a green rule, stand in a column at the left: PNEUS, BOYAUX, BANDAGES, ACCESSOIRES, COURROIES and TUYAUX. Beside the first four, small white spaced roman capitals describe the goods. Below the list, HUTCHINSON is set across the panel in very large heavy green capitals. At the right a small black-and-white line drawing in a cartoon style shows a bearded man in a top hat and polka-dot trousers bending over a tire hung on a wooden stool, his hand working along the tire’s tread. The lower half is a pale green panel in a fine dot screen, headed by HUTCHINSON in huge black condensed capitals that overlap the foot of the drawing. A black-outlined white oval lettered à l’Aigle in slanting brush capitals sits at the right. To the left are widely spaced lines for waterproof clothing, boots, clogs and shoes, ending with a small italic line for sport, beach and countryside. The Champs-Élysées address sits on a white torn-paper label. Below it a white slab drawn with a heavy black drop shadow carries a three-column list of the goods in Spanish, English and German, each item separated by a short rule. No artist signature is visible and no text from the reverse of the leaf shows through.]

[This advertisement shares page 54 of L’Officiel du cycle with an advertisement for Pivo, held here as its own record.]