Hutchinson May 1952 Advertisement — Tires, tubulars, belts and hoses for bicycle, motorcycle and vélomoteur, with Hutchinson à l’Aigle clothing and a cartoon tire mender

— Page 1 —
PNEUS
BOYAUX
BANDAGES
ACCESSOIRES
COURROIES
TUYAUX

VÉLO – MOTO ET
VÉLOMOTEUR

VULCANISÉS ET
COLLÉS MAIN

AUTOMATIQUES
EX DUCASBLE

POIGNÉES – PATINS de FREINS
DISSOLUTION – PIÈCES RÉPARATIONS
ETC, ETC…

HUTCHINSON

HUTCHINSON

à l’Aigle

VÊTEMENTS
IMPERMÉABLES
BOTTES – SABOTS
CAOUTCHOUC
CHAUSSURES pour LE SPORT, LA PLAGE
LA CAMPAGNE, etc…

[A ruled advertisement in white-on-black and black-on-white, one panel stacked above the other. The upper panel is a solid dark field framed by a thin vertical rule at the left. Six heavy white sans-serif capitals (PNEUS, BOYAUX, BANDAGES, ACCESSOIRES, COURROIES, TUYAUX) stand in a column down the left, each underlined by a white bar. At the right, three lines of widely spaced light roman capitals state the types of tire, then a smaller line of sans-serif capitals lists grips, brake shoes and repair parts, ending in a centered “ETC, ETC…”. At the lower right a line-drawn cartoon figure in a top hat, with a beard and a spotted suit, bends over a large tire mounted on a wooden stool and works on it with a tool, drawn in outline with hatching on the tire. The name HUTCHINSON runs across the foot of the dark panel in very large white condensed sans-serif capitals, with the last letter partly covered by the stool. Below, on a pale ground between two slanting side rules, the name HUTCHINSON repeats in equally large dark capitals, overlapped at its right end by a black-outlined oval that holds “à l’Aigle” in heavy slanted script. Lines of widely spaced slab-serif capitals at the left list waterproof clothing, boots, clogs and footwear, followed by “pour” in slanted script and two lines of small spaced sans-serif capitals. No address, telephone number, signature or artist’s mark appears, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 53 of L’Officiel du cycle with an advertisement for Reinhard et Chapuiset, held here as its own record.]