Hutchinson June 1951 Advertisement — Tires, tubulars, solid tires, accessories, belts and hoses, with a cartoon tire mender and Hutchinson à l’Aigle clothing

— Page 1 —
PNEUS
VÉLO – MOTO ET
VÉLOMOTEUR

BOYAUX
VULCANISÉS ET
COLLÉS MAIN

BANDAGES
AUTOMATIQUES
EX DUCASBLE

ACCESSOIRES
POIGNÉES – PATINS de FREINS
DISSOLUTION – PIÈCES RÉPARATIONS
ETC, ETC…

COURROIES

TUYAUX

HUTCHINSON

HUTCHINSON
à l’Aigle

VÊTEMENTS
IMPERMÉABLES
BOTTES – SABOTS
CAOUTCHOUC
CHAUSSURES pour LE SPORT, LA PLAGE
LA CAMPAGNE, etc…

[A ruled advertisement in two stacked parts. The upper part is a large black panel in which six words stand in heavy cream sans-serif capitals, each underlined by a rule and set one under another: “PNEUS”, “BOYAUX”, “BANDAGES”, “ACCESSOIRES”, “COURROIES” and “TUYAUX”. Beside the first three words, at the right, the descriptions are set in light spaced roman capitals; beside “ACCESSOIRES” a smaller sans-serif list follows, in which one letter of “DISSOLUTION” is hidden by a blemish in the print. At the lower right a comic line drawing shows a stout man with a mustache, a beard and a top hat sitting on a stool and working at a large tire, which he holds on his knees; his clothes are patterned with dots and a long needle or tool passes through the tire. Across the foot of the black panel the name “HUTCHINSON” is set in very large cream condensed capitals, and the tire drawing overlaps its last letter. The lower part is a lighter panel with the name “HUTCHINSON” again in very large black condensed capitals and, to the right of it, the words “à l’Aigle” in black italic script inside an oval outline that overlaps the name. Beneath, at the left, the clothing, boots and shoes are listed in widely spaced roman capitals, and a line of small sans-serif capitals follows the word “pour” in script. No street address or telephone number appears. No artist’s signature is visible.]

[This advertisement shares page 18 of L’Officiel du cycle with advertisements for Packson, Brampton and Perry, each held here as its own record.]