Hutchinson 1953 Advertisement — Tires for bicycles, motorcycles and vélomoteurs, glued tubulars and a clown mending a tire

— Page 1 —
PNEUS — VÉLO – MOTO ET
VÉLOMOTEUR
BOYAUX — VULCANISÉS ET
COLLÉS MAIN
BANDAGES — AUTOMATIQUES
EX DUCASBLE
ACCESSOIRES — POIGNÉES – PATINS de FREINS
DISSOLUTION – PIÈCES RÉPARATIONS
ETC. ETC…
COURROIES
TUYAUX

HUTCHINSON

HUTCHINSON
à l’Aigle

VÊTEMENTS
IMPERMÉABLES

BOTTES – SABOTS
CAOUTCHOUC

CHAUSSURES pour LE SPORT, LA PLAGE
LA CAMPAGNE, etc…

ATTENTION…

SALON DE L’AUTOMOBILE
GRAND PALAIS
SALLE Y – 1er Étage

SALON DU CYCLE
PORTE DE VERSAILLES
STAND 120 – Hall du Cycle

[A tall, narrow advertisement printed in two colors, black and orange, in three bands. The upper band is a solid black panel with a speckled texture. Six words are stacked down its left side in heavy orange capitals, each underlined with an orange rule: “PNEUS”, “BOYAUX”, “BANDAGES”, “ACCESSOIRES”, “COURROIES” and “TUYAUX”. To the right of the first four, light-colored spaced capitals in small gray-backed boxes give the descriptions, the last of them in smaller type. At the foot of this panel “HUTCHINSON” stands in very large orange condensed capitals, and a comic line drawing at the right shows a stout, bearded workman in a top hat, spectacles and polka-dot overalls, seated behind a tire on a small stand, working on it with a tool, with an orange offset around the outline. The middle band, on a light orange halftone ground, repeats “HUTCHINSON” in very large black condensed capitals; below it at the right “à l’Aigle” is lettered in black italic capitals inside a white oval with a heavy outline, and four short lines of spaced roman capitals at the left list the clothing and footwear, the last with a small italic “pour” and a two-line list in small sans serif capitals. The lower band opens with “ATTENTION…” in white capitals on a black strip with an arrow, and a white notice box, drawn at a slight tilt with a black drop shadow and an orange underlay, holds the Salon notice in black capitals: two blocks separated by a ruled line, with the stand line in heavy condensed capitals. No address or telephone line is printed. No artist signature is visible.]

[This advertisement shares page 94 of L’Officiel du cycle with an advertisement for Sablé.]