Hutchinson May 1953 Advertisement — Tires, tubulars, belts and hoses for bicycle, motorcycle and vélomoteur, with Hutchinson à l’Aigle clothing and a cartoon tire mender

— Page 1 —
PNEUS
BOYAUX
BANDAGES
ACCESSOIRES
COURROIES
TUYAUX

VÉLO – MOTO ET
VÉLOMOTEUR

VULCANISÉS ET
COLLÉS MAIN

AUTOMATIQUES
EX DUCASBLE

POIGNÉES – PATINS de FREINS
DISSOLUTION – PIÈCES RÉPARATIONS
ETC, ETC…

HUTCHINSON

HUTCHINSON
à l’Aigle

VÊTEMENTS
IMPERMÉABLES
BOTTES – SABOTS
CAOUTCHOUC
CHAUSSURES pour LE SPORT, LA PLAGE
LA CAMPAGNE, etc…

[A ruled advertisement in black and white, in two stacked parts. The upper part is a solid black panel. Six product words, “PNEUS”, “BOYAUX”, “BANDAGES”, “ACCESSOIRES”, “COURROIES” and “TUYAUX”, are set in a column of heavy condensed capitals reversed out of the black, each underlined by a thin white rule. To their right, lines in light spaced roman capitals list the uses and makes of the goods, ending in smaller capitals for grips, brake blocks and repair parts. The name “HUTCHINSON” runs across the foot of the black panel in very large heavy reversed capitals. A line-drawn cartoon figure sits at the right edge of the panel: a bearded man in a tall hat with a pipe, wearing a polka-dot smock, bends over a tire mounted on a small wooden stool, and the drawing overlaps the last letter of the name. The lower part, on a light ground, repeats “HUTCHINSON” in large black capitals with “à l’Aigle” in heavy slanted lowercase letters inside an oval at the right. Beneath, a list of waterproof clothing, boots, clogs, rubber goods and shoes is set in spaced roman capitals, with a short line in small slanted capitals at the lower right. A narrow red bar of the next advertisement shows at the foot of the crop. No artist signature is visible. No text from the reverse of the leaf shows through.]

[This advertisement shares page 55 of L’Officiel du cycle with advertisements for Mistral and Y. Cukier.]