Hutchinson June 1951 Advertisement — Tires, Tubulars, Accessories and Waterproof Clothing, with the Eagle

— Page 1 —
PNEUS
VÉLO – MOTO ET
VÉLOMOTEUR

BOYAUX
VULCANISÉS ET
COLLÉS MAIN

BANDAGES
AUTOMATIQUES
EX DUCASBLE

ACCESSOIRES
POIGNÉES – PATINS de FREINS
DISSOLUTION – PIÈCES RÉPARATIONS
ETC, ETC…

COURROIES

TUYAUX

HUTCHINSON

HUTCHINSON

VÊTEMENTS
IMPERMÉABLES
BOTTES – SABOTS
CAOUTCHOUC
CHAUSSURES pour LE SPORT, LA PLAGE
LA CAMPAGNE, etc…

à l’Aigle

[A ruled advertisement in black and white, framed by thin vertical rules at both sides and a heavy rule along the foot. The upper two thirds is a dark gray panel with reversed cream lettering: six product words (PNEUS, BOYAUX, BANDAGES, ACCESSOIRES, COURROIES, TUYAUX) stand in a column at the left in heavy sans-serif capitals, each underlined, with lines of lighter, widely spaced roman capitals at the right describing them, and the giant word HUTCHINSON in heavy condensed capitals runs across the lower part of the panel. At the right a line-drawn cartoon workman in a top hat, mustache and polka-dot overalls leans over a tire mounted on a wooden stool; the figure overlaps the last letter of the name. Below the panel the name HUTCHINSON is repeated in the same dark heavy capitals on a light ground, with a list of rainwear and footwear in spaced roman capitals at the left and the words “à l’Aigle” in bold italic script inside a large oval outline at the right. No signature, monogram or address is visible; a small speck mars one letter of the word beginning DISSOL.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for the V.A.P. auxiliary engine and the Cyclocette motor-assisted tandem.]