Holdsworth 1954 Aids to Happy Cycling — Club and Racing Clothing, Accessories and Sundries, with the Workshop Charges and Frame Renovation Terms

The House of Holdsworth’s accessory catalog for 1954, scanned a page at a time and redesigned that year into three sections, club and racing clothing, accessories and sundries, closing with the workshop and renovation terms.

— Page 1 (front cover) —
AIDS to
HAPPY CYCLING
1
9
5
4
Illustration by kind permission of The Cyclists Touring Club.
W. F. (SANDY) HOLDSWORTH
[A pen-and-ink landscape of a stand of large bare trees beside a country lane, with farm buildings in the distance and a lone cyclist riding away along the lane.]

— Page 2 —
HOLDSWORTH’S
POSTAL
SERVICE
HAS BEEN
ORGANISED
OVER THE PAST
30 YEARS. YOU CAN
RELY ON
Really Interested Attention!
When ordering goods, please include postage accord-
ing to weight and size of goods: 8 oz., 5d., 1 lb. 9d.,
2 lb., 1/-, increase by 2d. a lb., up to 7 lb. Maximum
weight 15 lb., 2/1.
Frames for renovation or repair should be sent car-
riage paid.
W. F. (Sandy) HOLDSWORTH
Send to or call and see us at
138/140 Beckenham Rd.,
BECKENHAM, KENT
Manager:
LOU SMITH
‘Phone: SYD 7714
132 Lower Richmond Rd.,
PUTNEY, S.W.15
Manager:
ROY THAME
‘Phone: PUT 1060
[A boxed page with a small drawing of a man bending over a bicycle at upper left, and a drawing of a postman in a cap waving a parcel at right, joined by a diagonal line.]

— Page 3 —
AIDS TO HAPPY CYCLING
Many years have passed since this little booklet was first
published and it is still regarded as the standard reference
list for Club and Racing Cyclists.
The 1954 edition has been redesigned into three sections;
Clothing (sub-divided Club and Racing), Accessories and
Sundries. I hope that this will assist you when looking for
particular items.
The ” Worthy ” and ” Allez ” goods are the result of
collaboration by my efficient and up-to-date staff.
The other proprietary lines have been selected to give
the best service and be in reasonable supply. I would
specially recommend to you the Continental productions
under the names of ” D’Alessandro “, ” Regina “,
” Campagnola ” and ” Fiamme “. These are un-
doubtably the best of their types and have my personal
backing.
We regret we must state that owing to present conditions,
prices are liable to alteration without notice. All prices
include Tax in the few cases where payable.
CLUB WEAR
ANKLE SOCKS
(Elastic Tops—Nylon Spliced)
RICHELIEU. The latest fancy-knit
heavy cotton sock. Good length.
In white, grey, blue/grey, fawn or
chocolate. All sizes … 5/6
FAUSTO. The Continental Pursuit
sock with extra length (as illus-
trated), worn by the world’s most
prominent riders. Fine rib. White
3/6
RAYON MIXTURE. White 1/11
[Folio 1.]
[A line drawing of a ribbed ankle sock with a long leg, shown at right of the sock listings.]

— Page 4 —
BERETS
For the first time we have intro-
duced into this country a genuine
Cyclist’s Beret. Patterned on the
Basque style with close-fitting 9″
crown. Leather sweat band. All
Wool. In Wine, Marine, Olive,
Nigger and Black. 3 sizes … 5/11
CAPES
QUELDA. Holdsworth’s Popular
Plastic Cape with welded seams
and spot welded thumb loops.
The material is really tough and is
nearly untearable. All seams are
welded so that there is no stitching
to cause leaking or weakness. It is
fitted with zip, set diagonally with
tag to prevent tearing. Zip has also
cover to stop wet seeping through.
Ventilated back (welded) to lay the
condensation bogey. Of course, it’s
my specially full cut style. In
Gold or Matt Black. Size 45″, Hem
135″. Weight 14 ozs. … 24/-
SPECIAL ” JUNIOR “. Lighter plastic, welded, 39″,
gold only … 16/11
MAXPLA, tough all-welded plastic Cape in gold finish.
45″ 24/5; 48″ 27/3.
SOU’WESTERS
In plastic, waterproof and light, Gold or Black … 4/9
LEGGINGS
In Gold Plastic. Plastic zip fastenings. Well finished job.
Trouser button loops … 12/6 pair
[Folio 2.]
[A drawing of a young man’s head and shoulders in a beret at upper left, and a pen drawing of a cyclist in a cape and sou’wester riding toward the viewer in the rain at right.]

— Page 5 —
GOGGLES
BINDA GOGGLES. An efficient eye protector indis-
pensable for racing and touring. Alloy frames, pneumatic
rubber edges, ventilated, clear or tinted anti-dazzle cel-
luloid lenses, elastic tapes … 4/11
DE LUXE pattern. Flat, white, sponge rubber … 5/6
DUO-LENS pattern, semi-tinted … 6/9
WORTHY GLOVES
MITTS with elastic at wrists as
illustrated.
No. 9070. Tan, Cream or Black
leather. Warm lining … 14/3
Cream Flesher with separate fore-
finger. Very supple … 12/6
GAUNTLETT. Natural woolly
sheepskin. ” Lined by nature, not
by hand “. Large soft cuff 21/8
JACKETS
The ” EVEREST “—the pinnacle of cycling wear. In
Maroon or Bottle Green. Cravenette proofed with check
lining throughout. Ample cut
across shoulders to prevent
” pull “. Full length zip.
Gathered elastic at hips.
Ladies and gents’ 34″ to 42″
chests. With two large zipped
pockets (as illustrated) 49/6
With two additional capacious
lower pockets and elastic brought
further round front, giving
” flare ” effect … 54/6
All zips have tags fitted for easy
manipulation.
[Folio 3.]
[A halftone photograph of a padded mitt glove at right, and a line drawing of a zippered jacket with a plaid lining and two chest pockets at lower left.]

— Page 6 —
WORTHY JACKETS
The “LABRADOR” hip-length Jacket.
In heavy grade Proofed Gabardine
Olive Green lined throughout in fancy
check material. Turnover collar and
full open-end zip. Note the capacious
pockets behind which are swagger
pockets for use when walking (in same
style as U.S.A. Navy Jackets). Good
length and ample room across shoul-
ders. Side straps. Produced with a
view to meeting all requirements 59/11
Lighter weight hip-length jacket in light
fawn proofed Gabardine. Full-length
zip. Two large, slanted zip pockets.
Elastic gathers on hips to prevent
riding up … 34/6
In Melton Cloth. Warm and cosy. Full zip. Two
pockets with flaps. In dark blue or bottle green 29/11
WAIST LENGTH JACKETS in light fawn proofed
Gabardine. Broad elastic at waist. Full zip, button cuffs.
Two good pockets … 29/11
WORTHY PLUS FOURS
WEST OF ENGLAND TWEEDS.
These tweeds are selected for their
pleasing appearance and hard-
wearing qualities. In a variety of
Browns, Blues and Greens.
Generously cut and fitted with
double seat, three pockets (side
pockets are slant opening), belt
loops, brace buttons and strap-over
extended waistbands. They are
stocked in all sizes from 30″ to 38″
waists. 49/6 pair
Ladies, with side zip, 24″ to 32″ 52/6
BESPOKE MADE-TO-MEASURE PLUSSES. First class
tailor-made to your own measurements. Send for patterns,
prices and self measurement form.
[Folio 4.]
[A halftone drawing of a young man in a hip-length jacket with a hand in his pocket at upper right, and a halftone photograph of a cyclist’s plus fours and legs on a bicycle at lower left.]

— Page 7 —
TROUSER/PLUSSES
Acclaimed at Earls Court as
the most practical idea for
winter and business riding.
Well-cut Cycling Trousers
(inside double seat, tunnel
belt, three pockets) which
can be converted into Con-
tinental cut Plus Fours by
fastener concealed in the
turn-ups. In dark brown,
specially selected, velvet cord. Waists 30″, 32″, 34″, two
trouser lengths in each size … 65/-
WORTHY SHORTS
Special attention has been given
to the cut of Holdsworth’s
” Worthy ” shorts. They are full
cut with good rise at the back,
pleated fronts, slanting pockets,
hip pocket with flap button.
Extended waist-band. Double
seated.
VELVET CORD. Super quality
being genuine fustian. Soft and
hardwearing. Rich brown shade.
46/6 pair Ladies 42/8
N.B. Ladies Shorts have zip
one side and two side pockets
WHIPCORD. Rich soft brown—can really be recom-
mended for hard wear. In addition these have tunnel
belt-loops … 43/- pair. Ladies 39/3
WORTHY GREEN CLOTH. A woven Twill mixture of
Wool, Rayon and Cotton. A distinctive hard-wearing
short for the discriminating rider. Light weight for
summer wear … 37/6 pair
WORTHY SHIRTS
A Cycling Shirt in good-quality cotton with small check
design. Neat collar which can be worn with or without
tie. Long sleeves; buttoned through. Continental cut
without tail for wear outside shorts if preferred. In Wine,
Olive, Dark Blue or Brown. … 23/11
[Folio 5.]
[A halftone photograph of a trouser leg with a turn-up and a shoe beside a sock-clad foot at upper right, and a line drawing of a pair of pleated shorts at left.]

— Page 8 —
WORTHY STOCKINGS
RICHELIEU. The white stocking
which swept the country, now also
available in colours. Fancy Con-
tinental knit from strong natural
cotton. Elastic top as illustrated. In
White, Grey, Blue-grey, Fawn,
and Chocolate. All sizes Ladies
and Gents. … 7/11 pair
HEATHER MIXTURE with elastic
tops.
Nylon spliced for wear … 5/11 pair
TURN-OVER TOPS. All wool, Brown or Fawn 7/11 pair
WORTHY SHOES
” ROUTIER ”
French Shoes are
different, they give
perfect fit especially
at arch and ankle.
Cleverly shaped at
toe and back of heel.
You will feel com-
fortable at once in
these splendid shoes of soft creamed black box calf.
Attractive design, sewn white with narrow white trimming
around top and up-to-date triangular eyelets. Good sole
and horse-shoe heel. These shoes set a new standard for
cycling shoes in this country. … 42/6
BRITISH SCHERENS
A splendidly made Shoe, lacing well
upon the instep. Padded around top
to prevent chafing. In
willow calf (tan or black)
uppers, and finest quality
flexible leather sole. Very
supple. The Champion’s
Shoe. … 33/9
Also in full chrome leather for long wear, tan only. 38/6
[Folio 6.]
[A line drawing of a ribbed turn-over-top stocking at left, a halftone drawing of a low black French cycling shoe with a bow lace at right, and a halftone drawing of a laced black cycling shoe at lower left.]

— Page 9 —
DEVON. A sturdy shoe for all
round cycling. Tan willow
calf with white trimming.
Just the shoe for Club riding
and Touring. Good sole. Solid
heel … 33/3
RECORD. Excellent shoe with
black upper of creamed leather
trimmed red leather around
top and down front opening.
British low-cut pattern. Light
heel. Although only 29/9 pair
a leather insole is fitted; an
important point when repairing.
ROUGHSTUFF. The original
off-the-beaten-track shoe.
Made from fully-chromed
rich tan leather. Ski pattern
front and web tongue keeps all
wet out. Fine solid bend sole,
with narrow sewn welt. Stif-
fened back. Will keep out the
wettest weather and stand up
to the hardest wear 47/6 pair
REG HARRIS SHOES
ROAD. One piece sole with horse-
shoe heel. Distinctive joined front.
Rolled edge, sewn inside to prevent
chafing. Steel stiffener at instep 41/-
SPRINT ” Winter ” Type. Broad toe
one-piece sole. Light and supple 41/-
Also ” Summer ” Type with per-
forated upper … 41/-
EILEEN SHERIDAN SHOE
This rider’s design for a dainty but sturdy ladies shoe. In soft black calf.
39/6 pair
[Folio 7.]
[Line and halftone drawings of five cycling shoes: a white-trimmed low shoe, a black bow-laced shoe, a heavy tan shoe with a stacked heel, and a black lace-up racing shoe with a white toe cap.]

— Page 10 —
SHOE PLATES
” Allez”. Specially cast alloy … 1/6 pair
Ken Russell. Rubber … 2/- ,,
” Clubman “. Rubber … 1/3 ,,
WORTHY SWEATERS
AND JERSEYS
LE PARIS. Although
illustrated, we feel that no
illustration can do justice
to the smartness and
quality of this British
knitted sweater. The
stitch used ensures that
the garment will keep its
shape and not sag. 22 ozs.
in weight, this pure wool
garment has a full length
zip and the distinctive
flat collar enables it to be
worn with or without a
jacket.
The collar, cuffs and wrists are trimmed with neat
contrasting bands and the sweater is available in Nigger
Brown, Light Navy, Austrian Maroon or Bottle Green.
Sizes: 36″, 38″, 40″ … 79/11
JERSEYS
Tour de France. A new jersey
of excellent design and cut,
which, combined with a fine
ribbed finish in pure soft wool,
ensures a ” second skin ” fit.
Quarter length sleeves and a
close-fitting crew neck are set
off by four quarter-inch bands
of white across the chest only,
which gives a general appearance
that is smart and unusual. Avail-
able in Navy, Maroon, and Bottle
Green. Small, medium, and
large … 30/6 each
[Folio 8.]
[A halftone photograph of a young man in a dark zippered sweater with striped collar and cuffs, and a halftone drawing of a young man in a short-sleeved jersey with white chest bands.]

— Page 11 —
RACING WEAR
CRASH HATS
EMPIRE CHAMPION. As
illustrated. Note special frontal
protection. In tan leather with
cream piping and cream inside.
Twin straps. N.C.U. approved.
37/-
SIX DAY pattern. Stream-
lined in dark tan leather. Twin
straps. … 31/6
CASQUE FAUSTO. Genuine
Italian Pursuit or Massed
Start crash hat. As worn by
the ” Master ” when mixed up
in the peleton. Light leather on sponge rubber, it can be
folded and put in your pocket when you have broken
away … 29/11
RACING APRON
In light and transparent plastic the ” DRY-BACK ”
fits over the shoulders and fastens with tapes at sides.
Having no sleeves, it does not cause undue perspiration
but keeps the body dry and warm … 7/6
WORTHY RACING GLOVES
For track or road. An essential item for
the enthusiast. Correctly placed streng-
thening patch fitted to take wear when
down on the hooks, or braking during a
” Madison “.
” FAUSTO “. Up-to-date Continental
pattern with cool cotton net on back and
soft black horsehide palms, bound scarlet
leather and sewn scarlet. Half fingers.
A really super glove as worn by many well known
riders … 19/6 pair
Soft Cream Hide. Half-fingers stepped in sizes as
illustrated. Ventilation holes punched in back 13/11 pair
[Folio 9.]
[A halftone photograph of a rider’s head wearing a padded leather crash hat, and a line drawing of a half-fingered racing glove at lower left.]

— Page 12 —
WORTHY RACING CAPS
Well made with good stiff peak. In
white cotton … 3/6 each
” La Casquette “. The cap used by all
the Continental road men. Elastic at
back to fit head. White, with short,
stitched peak. Can be washed and kept
white … 3/6 each
WORTHY RACING SHORTS
” Worthy ” Racing Shorts are supreme and are un-
doubtably worn by the vast majority of British Racing
men and women. They are specially cut for cycling and all
have elastic at waist.
COTTON Racing Shorts. Heavy grade … 9/11
Heavy COTTON with CHAMOIS SEAT 14/6
WOOLLEN with CHAMOIS SEAT.
” Madison ” pocket … 26/8
Special ROAD SHORTS. Woollen
with long legs and extra large chamois
seat to prevent riding up and chafing.
Two hip pockets … 30/9
WORTHY TRACK SUITS
Continental experience has been called
upon to design the best Track Suit yet
seen on the British market. Ample cut
with double front, zip at neck and
long zips at ribbed ankles. Wide elastic
at waistband, cuffs and trouser-top. Hip
pocket. In strong fleecy-backed
material, Nigger Brown, Maroon, Navy,
Bottle Green and Royal Blue. Three
sizes … 52/6
[Folio 10.]
[A line drawing of a smiling man’s head in a stitched-peak racing cap, and a halftone drawing of a man in a dark track suit top and trousers standing with his hands on his hips.]

— Page 13 —
WORTHY ROAD & MASSED START JERSEYS
With pockets front and back and short sleeves.
SILK LUSTRE. Very attractive
smooth silky finish. Lacoste
collar with zip at neck. Sky with
Royal, Maroon or Scarlet band.
Black with Amber, Sky or Scarlet
band. Three sizes 34/11
HEAVY COTTON. With Tour-
de-France (Crew) neck. Same
colours as Silk Lustre 24/6
Plain colours in slightly heavier
cotton. Black, Maroon, Dark
Green … 23/6
Plain Black with long sleeves … 26/11
Plain Black, no pockets, long sleeves … 17/11
WORTHY RACING VESTS (Path)
SILK LUSTRE. A very attractive
silky finish which fits close to the
body. Short zip at ” bateau ” neck
(see illustration) 1/4 sleeves and band
around chest. White with Amber,
Sky or Scarlet band. Black with
Scarlet, Amber or Royal band 22/6
HEAVY KNITTED COTTON.
Woven-in band around chest. 1/4
sleeves. Crew neck. White with
Maroon, Royal or Emerald band.
Black with Scarlet, Amber or Sky
band … 13/11
Similar Vest in lighter cotton 8/11
CLUB NOTICE. Heavy Cotton Jerseys or Vests can be
supplied in many combinations of colours. Silk Lustre
only using the colours Sky, Royal, Maroon, Scarlet,
White, Black, Amber. Orders for minimum of 1 dozen.
Extra charge from 2/- a vest according to design.
[Folio 11.]
[A line drawing of a cyclist in a short-sleeved jersey riding with one hand raised and goggles on his cap, and a line drawing of a smiling man in a racing vest with a dark chest band leaning on handlebars.]

— Page 14 —
ACCESSORIES SECTION
BAG SUPPORTS
The ” QUILLITE “. The first
rigid effective lightweight (only
5½ ozs.) saddle-bag support, and
still the best, although often
copied. Heavily enamelled,
light gauge tubing, with
strong clips and rust-proofed
nuts and bolts.
3/6 each
BROOKS. Rigid all-chrome support. Can be easily de-
tached by wing nut … 5/-
LLOYDS. The ” Spring-on ” support, made in two seat
stay sizes 1/2″ or 5/8″. Black 4/3, Chrome 5/6, Polished Alloy
5/3, Stainless steel 13/-.
BELLS
Continental LA CLAIRETTE. Sturdy spring ring bell.
Highly polished alloy … 2/6 each
Also highly polished Red, Blue, Gold, Green 3/- ,,
Continental A.F.A. polished alloy … 4/- ,,
In Red, Gold, Green, Blue … 4/6 ,,
British VIC-TREE ” Ping ” type. Very light. Polished
Alloy 1/6. Colours 1/8 each.
LUCAS CHALLIS No. 50. The old favourite C.P. 5/9 each
LUCAS No. 30. Challis 3″ steel dome. Chrome 4/3 ,,
LUCAS No. 3. Enclosed pattern. Chrome 4/- ,,
BRACKET FITTINGS AND SETS
B.W. Full stock held including the new Continental type.
CHATER-LEA Axles. 1½” chain-line for 1/4″ balls (No.
1615) or 5/16″ balls (No. 1007) … 3/9 each
No. 1240/1 for Double Chainwheels … 5/- ,,
CHATER-LEA Cups. Fixed or adjustable. Chrome 3/- ,,
CHATER-LEA Locking Rings … 1/9 ,,
GNUTTI Standard or G.C.C. Hollow axles.
Nickel chrome steel 16/9 set Chrome steel 12/- set
GNUTTI Cotterless spares stocked.
[Folio 12.]
[A line drawing of a looped saddle-bag support made of two bent tubes with clips at the ends.]

— Page 15 —
BRAKES
” BULLA “. Reintroduction of this popular well-finished Italian Alloy Brake. Now greatly im-
proved with instantaneous quick release. Narrow stirrups. Latest check-ribbed silver cables. Levers fitted with up-to-date pattern Honking Rubbers. This brake is sturdy—it has to be to stop the Italians when crashing down the Alps !
Price, complete with rubbers.
37/6 pair
ALP. Famous French Brake. Quick release or ” High Life ” pattern … 39/– pair
WEINMANN. Quick release. Swiss precision workman-
ship and finish … 41/9 pair
BEBOREX. Super French Massed Start Brake as used by the majority of the riders in the Tour-de-France. Im-
proved grooved levers … 54/3 pair
BRITISH G.B. The British Alloy Brake which has been an outstanding success. Ample adjustment for 26″ or 27″. Fitted new ” Super Hood ” levers.
G.B. Standard 40/– pair G.B. Coureur 40/– pair
G.B. Tandem 41/– ,, G.B. Grand Tour 40/– ,,
If supplied with Racing or Touring levers 1/6 less.
BRAKE SUNDRIES
CABLE CLAMPS
The ” LE DIDO ” alloy twin cable clamp will keep your brake cables neatly together. Weight negligible. Coloured … 1/–
OUTER CASING
Will not fray or crack. Silver, red, blue, green, yellow, black, or white.
4d. per foot
CABLE CLIPS
DUNLOP, Coloured … 3d. each
TERRY, Chrome 1″ and 1⅛” … 2d. ,,
[Folio 13.]
[A line drawing of a Bulla alloy caliper brake with a quick-release lever and a pair of brake blocks.]

— Page 16 —
BRAKE SUNDRIES (continued)
LEVERS
BULLA. Complete with rubbers … 10/6 each
MAFAC—Without rubber cap 9/6. Complete … 12/6 ,,
BEBOREX. Super hood with grooved finger grip … 11/6 ,,
G.B. hooded alloy. (For 15/16″ and 7/8″ bars) … 7/6 ,,
(Available in racing or tourist pattern).
G.B.—Super hood lever, thumb adjustment … 10/– ,,
ALP—Continental … 8/6 ,,
” HONKING ” RUBBERS
G.B. White. State if for the ” super hood ” or ordinary 4/6 pair
SHOCKSTOP. Translucent. Plain … 2/3 ,,
CONSTRICTOR. Translucent. File pattern grip … 3/9 ,,
CONSTRICTOR. Lever Sleeve … 3/– ,,
CHAINS
1″ x 3/16″. REGINA 25/–, RENOLDS 58/9.
1″ x 3/32″. PERRY 9/6, ELIOS 12/6, YELLOREX 10/–, PALLIS 8/–.
CHAINWHEEL SETS
GNUTTI COTTERLESS set. A splined fitting incorporating the best Nickel-Chrome Bracket Set. Fine Italian workmanship and finish giving final touch to any cycle. Set: Cranks, Bracket Set, Spanner and Single Ring 70/6 With Double Ring … 88/6
GNUTTI 3-pin steel Chainsets, 6¾” cranks. Excellent workmanship. Every size from 46T to 52T (inc.) 1/8″ and 3/32″ … 48/6
GNUTTI Double Chainwheel sets 46/49, 47/50, 48/51. Complete Cranks and Rings … 64/6
SCANDIA Continental Sets. Chromed. Fluted cranks. Similar fixing to Chater, 6¾” Cranks. 44T, 46T, 48T, 1/8″ and 3/32″ … 38/11
Double 46/49, 47/50 … 51/–
D.H. Belgian Chrome Set. Single 38/11. Double 47/50, 3/32″ 47/6
WILLIAMS. C34. Sturdy design 3-pin, 1/8″ and 3/32″ … 23/3
,, C1000. Streamline, lightweight 3-pin 1/8″ and 3/32″ 33/9
,, C1200. Continental pattern. Fluted cranks 3-pin 6¾” cranks. Attractive design … 61/6
WILLIAMS. C1032. Double set … 47/6
CYCLO-BENELUX Double Set. Any combination 46T to 50T 6¾” cranks … 55/–
CRANKS
CHATER. Three-arm fluted square cranks 6½”, 6¾” or 7″ 65/– pair
(Price includes cotters and chainwheel bolts)
MAGISTRONI. Superb Italian cranks specially suitable for Simplex Double Rings … 37/6 pair
COTTER PINS
Standard size—chrome plated … 4½d. each
” ALLEZ ! ” Extra long for alloy sets—Cadmium plated 6d. ,,
GNUTTI 9d. each. WILLIAMS 7d. each. CHATER 1/3 each
[Folio 14.]
[Text only.]

— Page 17 —
CHAIN RINGS
GNUTTI Chrome. 46T, 47T, 48T, 49T, 50T. 1/8″ and 3/32″ 15/–
D.H. 44T, 46T, 47T, 48T, 49T, 1/8″ and 3/32″ … 10/3
SCANDIA. 44T, 46T, 48T, 1/8″ and 3/32″ … 10/3
CHATER 40T to 52T (evens) in 1/8″ and 3/32″ from … 16/–
CHATER. 36T and 38T in 1/8″ 16/– 56T in 1/8″ and 3/32″ 23/6
CHATER. Also 22T to 29T 1″ x 3/16″ from … 18/6
WILLIAMS. Three or Five-pin up to 48T 8/6; 50T up. 9/9
DOUBLE CHAIN RINGS
GNUTTI inner ring inside normal position 46/49, 47/50, 48/51 32/– set
SIMPLEX. Set centrally or inside. Inner ring 45T to 49T. Outer ring 48T to 52T … 35/– set
WILLIAMS. Only for C1000 sets. Inner ring 46, 47, 48T. Outer ring 49, 50T … 26/3 set
CYCLO-BENELUX. Any combination 46T to 50T … 25/– set
CHAIN WHEEL BOLTS
” ALLEZ ! ” Chrome plated with hexagon heads … 4½d. each
CHATER bolts—set of three bolts 1/3. Williams pattern 2d. ,,
Also the Continental sets, GNUTTI, SCANDIA, D.H. Stocked.
CYCLOMETERS
LUCAS ” King of the Road ” Chromium plated. Records up to 10,000 miles and then repeats. Bright clear figures record miles and tenths of miles, 26″ or 27″ 7/–
The ” GRUBB ” alloy clip for front fork blade. Saves resetting after removing your wheel … 2/– each
LUCAS CYCLOMETER
FEEDING BOTTLES
The “ALLEZ!” bottle is in a class of its own.
Spun from stout gauge aluminium, with corrugated sides, it can withstand an abnormal amount of knocking about. The diameter of 2⅞” is most convenient for the hand and all corners are rounded. The interior has been treated so as to eliminate any possibility of harmful effect on the fluid carried. An aluminium capped cork completes a first-class job. Weight only 4 ozs. each.
Dull finish 4/6 each. Polished 5/3 each
Spare aluminium capped corks … 4½d. each
DRINKING TUBES … 6d. ,,
[Folio 15.]
[A line drawing of a Lucas cyclometer on a fork clip, and a photograph of a corrugated aluminum feeding bottle on a black background.]

— Page 18 —
BOTTLE CARRIERS
For “ALLEZ!” Bottles
Sturdily made in light alloy strip with double spring clip, which whilst hold-
ing the bottle firmly and preventing rattle, enables it to be instantly ready for withdrawal at the flick of a finger. Weight only just over 2 ozs.
Handlebar or down-tube 4/6 each
Or in double pattern. Weight 4 ozs. … … 8/6 ,,
And in Continental Wire (as illustration) Single. Handlebar or down tube fitting 4/6 each
Double … … 7/6 ,,
SIMPLEX Carriers, the famous French article.
Single (Handlebar or Down Tube) 6/6. Double, 8/6
MULTIPLE FREEWHEELS
REGINA GRAN SPORT. The Italian Block which I very heartily recommend. New pattern with all sprockets detachable. Superb workmanship obvious at a glance. Smart bronze finish. Introduced on the British market in 1953 this block has proved its value. Used by many Continental ” Aces ” includ-
ing Coppi, Magni, Bobet, Koblet and Kubler.
4 x 3/32″ (can be converted into five speed by exchanging smallest cog for double cog). Complete with cogs 18/6
A further advantage of this method of construction is that it permits of more ” shoulder ” on a 14T cog giving strength.
5 x 3/32″ Complete with cogs … 21/–
3 x 1/8″ (old pattern) 16, 18, 20T only. Complete … 13/6
[Folio 16.]
[A line drawing of a double wire bottle carrier, and a photograph of a multiple freewheel block.]

— Page 19 —
FREEWHEELS
PREFERENCE (French) 3 x 1/8″ 14/6; 4 x 1/8″ 16/6; 5 x 3/32″ … 21/6
EUREKA. 1/8″ and 3/32″. 4 up to 20T 28/–; 5 up to 21T … 31/–
CYCLO 3. Top, 13–15; Middle 17–18; Low 18–23. 1/8″ … 23/–
CYCLO 4. Top, 13–16; 2nd, 17–19; 3rd, 18–21; 4th, 19–28. 1/8″ 25/–
BENELUX 3. Top, 13–16; Middle, 15–17; Low, 17–23. 1/8″ Boss.
20/–
BENELUX 4. Top 13–16, 3rd 15–19 1st and 2nd 17–23. 1/8″ 25/–
BENELUX 4. Top, 13–16; 3rd, 15–19; 1st and 2nd, 17–23. 3/32″ 28/–
BENELUX 5. Top, 13–16; 3rd and 4th, 15–19; 1st and 2nd, 17–23.
31/6
SPARE COGS
REGINA. Range 14T to 26T 3/32″ only … 2/11
PREFERENCE. 14T to 24T, 1/8″ and 3/32″ … 2/–
EUREKA. 14T to 20T 3/6; 21T to 24T 3/9; Double cogs 8/6 pair
BENELUX. 1/8″ and 3/32″; 13T to 20T, 3/–; 21T to 23T, 4/–
FREEWHEEL REMOVERS
CYCLO—For Standard or Benelux Boss pattern … 2/6
EUREKA … 3/6
PREFERENCE—Also suitable for REGINA … 4/6
GEARS
DERAILLEUR MECHANISMS
THE BRITISH BENELUX. The gear which was used with such success on British roads during 1953, 3, 4, or 5 speed. Provides closest contact between cog and jockey-sprocket to give a snappy change action and will work perfectly with either pointed or square form freewheel teeth. Claimed to be the newest, simplest, most adaptable gear for every require-
ment.
Complete mechanism … 30/–
The NEW ” BENELUX SPORT ” with all the latest improvements … 47/6
BENELUX FRONT CHANGER for 3/32″ or 1/8″.
Cable controlled 27/–. Lever controlled 25/–
Handlebar control to any ” Benelux ” … 1/6 extra
[Folio 17.]
[A line drawing of a Benelux rear derailleur mounted on a frame dropout with the chain and freewheel cogs.]

— Page 20 —
DERAILLEURS (continued)
CAMPAGNOLO GEARS.
This is the gear which, now brought to perfection has captured the majority of Continental ” aces “. Its reliability has only to be experienced to be appre-
ciated to the full. The materials used have been selected after careful tests, whilst the engineering skill is evident to any one examining the gear.
The design is unique and, should the cable break the gear will run in alignment with any chosen sprocket.
It does cost more than others, but if you want to keep free from the re-
port ” . . . had trouble with his gears “, this is the gear for you !
Users include the first and second in the World Road Championship, both professional (Coppi and Dercyke) and amateur, the European Professional ” Best all-rounder ” (Challenge Desgrange-Colombo) Petrucci, the Italian Champion Magni, the Bordeaux–Paris winner Kubler, the famous Swiss Koblet, Fornana and many others.
It is not necessary to have special rear ends on your cycle although, if you are buying a new frame, the Campagnolo ends, with automatic centring, are a good investment.
The models are:
GRAN SPORT Derailleur … 75/–
GRAN SPORT Front Changer … 45/–
Lever or handlebar controlled. If ordered as a pair they can be supplied with a double lever.
For those who think the ” GRAN SPORT ” too ” pricey “, there are the ” SPORT ” Series. The Rear, a similar action to ” GRAN SPORT ” but not the Twin Roller, whilst the Front Changer is con-
trolled by a small lever fitted just above the changing mechanism. The gears are both of fine workmanship and can readily be recom-
mended.
” SPORT ” Rear … … 41/6
” SPORT ” Front Changer … 22/6
DERAILLEUR SPARES
Good stock of spares for Campagnolo, Benelux, Huret and Simplex. Send us the broken part as pattern to avoid confusion and in the majority of cases we can forward new parts by return.
[Folio 18.]
[A photograph of a Campagnolo Gran Sport rear derailleur with twin rollers.]

— Page 21 —
DERAILLEURS (continued)
HURET. The gear favoured by the winner of the 1953 Tour-de-
France—Louison Bobet.
DERAILLEUR Huret
BOBET MODEL. The most up-
to-date controlled tension gear 50/–
TOUR-DE-FRANCE. The cheapest double roller gear … … 24/9
FRONT CHANGERS. Lever controlled 23/6; Cable 26/–
N.B.—The Tour-de-France rear can be obtained in conjunction with Front Changer actuated by twin levers … 45/– set
SIMPLEX
” JUY 51 ” with all the latest improvements … 43/9
” TOUR-DE-FRANCE “. The well-known double roller gear. 27/6
FRONT CHANGERS
” JUY 53 “. Controlled by twin levers (the price includes parts to adapt single lever to twin) 31/–
” COMPETITION “. Cheaper lever controlled changer 23/6
HUB GEARS
STURMEY ARCHER—of course. A.C. The racing gear fitted with splined sprocket, wing-nuts and alloy shell 55/9
Other ” STURMEY ” Hubs are:
3-speed—A.W. Wide Ratio 40/9. A.M. Medium … 47/3
A.S.C. Fixed (medium close) … 58/–
4-speed—F.W. Wide Ratio 45/–. F.M. Medium … 53/–
F.C. Close Ratio … 55/9
Handlebar ” Trigger ” control fitted to all above.
[Folio 19.]
[A black oval Huret logo with the word Derailleur, a line drawing of a Simplex rear derailleur on a frame dropout, and a line drawing of a Sturmey Archer hub gear.]

— Page 22 —
HANDLEBAR BENDS
CINELLI. The famous Italian Chrome Steel Bends with brilliant finish. 15/16″. Kubler (No. 15) Giro d’Italia (No. 13) Pista (No. 14) … 18/9 each
STRATA Alloy 15/16″. Maes, South-of-France, Tour-de-
France, Aerts, Madison, Dernier, Pelissier, Course, and Ken Russell … 15/6
Tandem Bend … 16/3 All-rounder (7/8″) 13/–
G.B. With fancy ferrules. Maitland, Maes also Capo Berta, Pelissier, Road Champion … 16/6
DAWES Concorde. Used by leading mass-start exponents. New or Old Pattern … 16/6
HANDLEBAR STEMS
The “ALLEZ!” Hand-made in Holdsworth’s workshops. Steel. Lapped design. Fancy cut-out. Picked out in scarlet enamel. Heavily chromed. Expander pattern 3″ and 4″. 30/–
CINELLI. Steel. The latest Italian plain type, with extra large clip, chromed, 3″, 3½”, 4″, 4½” 25/–
REYNOLDS—Alloy. All-in-one, Expander 2½”… … 19/6
G.B. Hiduminium Alloy—Expander 1¾” 16/–; 2¾” 18/–; 3½” 19/9
G.B. KROMO Steel 2⅜”, 3″, 3⅝” 23/–; 4″, 4¼”, 4½” 24/6
PRESTO
Standard Single or Tandem … 2″ 19/– 3″ 19/6 4″ 20/–
Drophead, Single only … … 2″ 20/– 3″ 20/6 4″ 21/–
Tour-de-France (under-slung) … 2″ 23/– 3″ 23/6 4″ 24/–
Merkens’ (downward curve) 3″, 1⅝” drop; 3½”, 1″ or 1⅜” drop 22/6
ACCLES and POLLOCK
Major Taylor (adjustable) with clip. Expander fitting. Solo 29/6
Tandem … 28/–
Tandem Seat Pillar (T pin) with adjustable clip 1 1/32″, 1 3/64″, 1 1/16″. Length of stem 12″ … 27/– Clip only … 12/10
STRATA Tandem double-round Clip … 8/6
[Folio 20.]
[A black panel showing a line drawing of an Allez handlebar stem and a round inset with a clip detail.]

— Page 23 —
HANDLEBAR TAPE
“ALLEZ!” TWILL. 3/4″ wide. 5 yard rolls. In Black, White, Blue, Yellow, Red, Green … … 2/– roll
” QUELDA ” PLASTIC. 3/4″ wide, 5 yard rolls. In Black, White, Blue, Yellow, Red … … 1/6 roll
HANDLEBAR END PLUGS
” SHOCKSTOP ” all rubber. In Claret, Blue, Black, Green and Natural … 1/3 pair
DUNLOP Black, Red, or White rubber with expander screw … 1/6 pair
KEN RUSSELL End Caps … 1/3 each
HANDLEBAR FERRULES
Fancy pattern, 15/16″ only. In highly polished alloy 2/6
HEAD FITTINGS
STRONGLIGHT. The famous French set which will never let you down. Beautifully finished … 19/6
GNUTTI. Italian fittings. Very smart. Fully chromed. Decagon 11/6. The Extra 10/6.
” ALATET “. The new Continental pattern set with decagon design … 8/–
BRAMPTON and CHATER. All standard fittings available.
HEADCLIPS
The “ALLEZ!” headclip is in highly polished alloy and cannot rust. It is fitted with a Tecalemit grease gun nipple and a hardened frame race. Will fit any ordinary 1″ diameter steering column. Complete with 5/16″ diameter nut and bolt … 6/–
HUB COGS
1/2″ x 1/8″ 12T to 16T 1/6; 17T to 21T … 1/8
1″ x 3/16″ 6T to 9T … 2/–
CYCLO 1/8″ and 3/32″ 14T to 18T … 3/6
B.W. Unit Hub Cogs. 16T and 17T only for use with Unit Hubs (without flange) … 2/–
[Folio 21.]
[Text only.]

— Page 24 —
HUBS (CONTINENTAL)
CAMPAGNOLO QUICK RELEASE
These hubs have patented Quick Re-
lease design. They are fitted with unique auto-
matic pressure wing-
nuts and it is only necessary to ” flick ” the control lever over to obtain an immediate release of the hubs.
They are made of the very finest materials and the finish is outstanding. Used by many of the leading professionals abroad including, Coppi, Petrucci, Koblet, Kubler, etc.
Single sided for gear or double sided for gear and fixed
66/6 pair
Also with large flanges single side for gear only 99/6 ,,
These Hubs will never let you down.
F.B. (FRATELLI BRIVIO). Very strongly recommended. Perfect workmanship. Used by Italian champion Magni, etc.
Alloy flange on steel barrel. Alternatively drilled for weight-saving. Large flange 72/– Small flange 36/–
Available double-sided fixed or gear and fixed. Also single sided gear or fixed.
The popular Italian GNUTTI. Alloy shell, finest steel spindle and cups. Heavily chromed. Single sided for gear or fixed cog. Double-
sided for fixed cogs or for gear and cog … … 33/6 pair
Fitted with Quick Release Attachments—” A flick and it’s free “. A positive fixture whilst in use. Single-sided for gear or double-sided for gear and fixed … 59/6
Also the GNUTTI ” Airone “. A good hub at a reasonable price. Fixed cog and gear and D.S. … 26/6 pair
LARGE FLANGE CONTINENTAL HUBS
NORMANDY alloy shell and flange … 39/9 pair
SMALL FLANGE CONTINENTAL HUBS
PRIOR—Famous French Hubs … 32/3 pair
SPARES stocked for Campagnolo, F.B. and Gnutti Hubs.
[Folio 22.]
[Two photographs of Campagnolo quick release hubs with their control levers.]

— Page 25 —
HUBS (BRITISH)
BAYLISS WILEY’S latest hubs. Nos. 19 and 20/21.
Continental Hub Set, centre machined from the solid for greater strength. ¼” ball bearings, accurately ground, ensure maxi-
mum smoothness in running. Large diameter spoke flanges are machined from hiduminium, an aluminium alloy of high tensile strength. Spindle hollowed for lightness, with washers and locknuts in chrome finish. The rear hub screwed for cog and lock-ring both sides. Price: Front hub (No. 19) … … 28/– each
Rear hub. D/S, complete with lock-ring (No. 20) … … … 35/5 each
Screwed for cog and lock-ring one side and freewheel the other side. Extra long spindle for Derailleur (No. 21) … 32/5 each
BAYLISS WILEY’S famous pair—the 9 and 10. Weight 18 oz. the pair. Chrome No. 9 front … 8/–
No. 10 rear … 10/6
New No. 11. Gear and Fixed … 11/–
BAYLISS WILEY rear unit freewheel hub, for three cogs.
Large drilled flanges. Complete … 48/7 each
,, ,, ,, 4 cogs … 50/5 ,,
(Front hub to match the unit is No. 19).
BLUMFIELD ” Duralite ” hubs. The product of a specialist precision engineering works. Can be highly recommended.
Small Flange … Front 20/– Rear 27/6
Large ,, … ,, 28/– ,, 37/–
BRITISH HUB Co. (These hubs are in very short supply and will often not be available).
” Airlite Continental ” Large Flange … … 74/– pair
” Airlite ” Small Flange … 46/9 ,,
” Solite ” Small Flange … 27/– ,,
CHATER-LEA hiduminium racing hubs, less track nuts and oil seals.
Front No. 1627 … 17/6 each
Rear D/S No. 1608 … 25/– ,,
Also in Large Flange Rear fixed-gear only.
Front No. 1660 … 37/6 Rear No. 1651 … 42/6
(If required, add 2/6 per hub for track nuts and a further 2/6 for oil seals).
POWELL. Superbly finished slender barrels. Alloy flanges. Lubri-
cation fitted to end of spindles.
Small flange … 43/8 pair Large flange … 72/3 pair
[Folio 23.]
[Two line drawings of hub sets, each a front and rear hub with large drilled flanges on a spindle.]

— Page 26 —
HUB TRACK NUTS
Chrome plated, front or rear.
1/3 pair
” ROSA ” bright cadmium. As illustrated … 1/9 set (4)
HUB WING NUTS
Chrome plated No. 2 pattern, front or rear … … 1/8 pair
HURET. Bronze metal 5/6 set … … Chrome 6/– set
G.B. alloy lever pattern, front or rear … … … 4/6 pair
G.B. alloy lever for Sturmey hub gears … … … 5/6 ,,
STEEL. Lever pattern. Chrome … … … 1/10 ,,
DYNAMO SETS
LUCIFER. The famous Swiss sets. Superior work-
manship and finish 6 v. .5 amp. 820A Aero and 807 Sport (Headlamp and dy-
namo incorporated) 57/6
809—With battery 65/–
Aero-bi (two bulbs) 61/6
LAMP BRACKETS
Reynolds R.R.56, extruded hiduminium … … … 5/–
Constrictor Conloy, snatchproof … … … 3/–
Chater-Lea steel, right hand, chrome … … … 2/8
Steel, cadmium plated … … … … 1/9
(N.B.—All above lamp brackets are for brazed-on bosses, and are complete with securing bolts).
Ashby clip-on with spring band. Ideal if you have no brazed-on boss. Alloy lamp bracket with serrated adjustment, Polished alloy clip with plated band … 3/9 each
Types (for right- or left-hand blades). No. 15 AL for ” D ” blades. No. 16 AL for round blades. No. 17 AL for oval blades. No. 16 L round for rear.
MUDFLAPS, etc.
BLUEMELS ” Indestructible “. Clips at bottom of front mudguard … … … 1/9 each
” KLEANFEET “. (As illustrated). These handy plastic flaps also assist in keeping your legs and feet dry. The strong elastic loops at the sides just slip over the mudguard bolts or wingnuts. In best plastic, weight only 1 oz. Gold or black 1/9 each
[Folio 24.]
[Line drawings of two track nuts, a Lucifer dynamo set with headlamp, bracket and wire, an Ashby lamp bracket clip, and a mudguard fitted with a Kleanfeet flap.]

— Page 27 —
OILERS
Tecalemit nipples, 3/16″ diameter … … 3½d. each
Oil-gun for Tecalemit nipples—” Visigun ” 5/3 ,,
Grease gun for Tecalemit nipples … … 5/3 ,,
PEDALS
“ALLEZ!” Alloy Quill Pattern. This pedal is firmly established as the FAVOURITE among dis-
cerning cyclists.
● Made from high grade duralumin alloy.
● Special toughened pedal plates for long life.
● The barrel and end-plates are in one piece, so cannot shake loose.
● Spindle and Cones from high grade steel with spindle drilled for lightness.
● Quill pattern gives wide tread accommodating most sizes in shoes with comfort.
● 5/32″ balls throughout.
Weight only 10½ ozs. … … … 22/6 pair
Full stock of spares available, so if you have an accident, replacements can be obtained.
Dust-caps 6d. each Spindles (L. or R.) 3/6 each
Cones 4d. ,, Felt Washers … 2d. ,,
Locknuts 2d. ,, Steel keyed washers 1d. ,,
Main frames (L. or R) 6/– each.
LYOTARD—the well-known French maker
Faucheux steel—width 3½”. Weight 13 ozs. pr. 19/6 pair
Tour de France—double-sided—all steel chrome. Width 3½”. Weight 15 ozs. pair … … … 17/6 pair
BRAMPTON. B.8. Quill pattern steel, chromed 15/9 pair
CHATER-LEA. Stainless steel frame. Oil seals 27/– ,,
CONSTRICTOR—
Boa. Quill pattern made throughout of best quality steel. Chromed. Adjustable width 3¾” to 4″ 27/6 pair
[Folio 25.]
[A photograph of an alloy quill pedal on a black background.]

— Page 28 —
PEDALS (continued)
Cobra. Simplified design but same quality 20/- pair
Viper. Constrictor’s latest … … 20/- ,,
PHILLIPS—
Credalux Steel chrome quill pattern … 15/5 ,,
Apollo—Double-sided steel … … … 8/- ,,
WEBB. The well-known steel quill pattern pedal 16/6 ,,
PUMPS
BLUEMELS—
” Featherweight ” 15″. Black 6/3 18″ … 7/3
” Featherweight ” 15″ White 6/6 18″ … 7/9
” Airweight “. Polished alloy 5/9 18″ … 6/6
” Tour de France ” celluloid in White, Gold, Green 18″ 8/3
” Celluminium ” alloy shell celluloid covered 15″ 6/-
ZEFAL. The Continental Alloy Pump. Polished 15″ 7/9
18″ 9/9. Coloured 15″ 9/9. 18″ 11/9 each.
PENNINE COMPRESSED AIR PUMP. Takes sparklets
C.0.2 syphon cylinder 7½d. Will inflate tubular or H.P.
tube in less than four seconds. A definite boon to racing
men. Thoroughly tested. Including three refills 10/6
PUMP CLIPS
TERRY’S. Chrome 1″ x 7/8″ … … 2/- pair
CONTINENTAL. Screw on clips … … 1/6 ,,
PUMP CONNECTIONS
BLUEMELS. No. 9. Standard 1/- ea. 9a H.P. 1/- each
P.9. Fits ordinary or H.P. valves … … 1/3 ,,
ZEFAL. Continental for H.P. valves … 1/6 ,,
PUSH-ON Adaptors, ” Flector ” … … 1/6 ,,
REPAIR OUTFITS
” Dunlop ” outfits. Long 1/6 each. Midget 1/- each
TUBULAR REPAIR OUTFITS
” Constrictor ” … 2/9 ” Dunlop ” … … 5/-
” Dissoplast ” needle and linen thread … 1/1 card
” Dunlop ” patches for tubulars … … 6d. packet
” Stopping ” … … … … … 6d. tube
[Folio 26.]
[Text only.]

— Page 29 —
RIMS—WIRED-ON
FIAMME. Famous Italian Alloy Rim. Special
design giving extra strength. 27″ only. A well-finished and
dependable rim … … … … … 37/6
ALESA (Weinmann). Another first class Continental rim
of Swiss manufacture. Builds up into a fast and strong
wheel. 26″ or 27″ H.P. 40/-. Endrick 45/-
CONSTRICTOR. Made from Conloy; material claimed
to be the strongest alloy.
ASP. The rim with a reputation, 26″ or 27″, weight 17 oz.
63/- pair
COBRA. The new rim. 26″ or 27″. Weight 16 ozs. 57/6 ,,
MAMBA. Solid alloy. H.P. section, 27″ only, weight
18 ozs. … … … … … 42/6 ,,
BOALOY. Popular-priced Constrictor 26″ or 27″ 40/- ,,
RIM TAPES
Rubber rim tapes for H.P. or Endrick Rims 9d. each
RIMS—SPRINT
FIAMME. The well-known Italian
Rim with the ” Longhi ” patented
design whereby the pull of the spoke
is distributed between the inner and
outer edges of the rim thus pro-
ducing an exceedingly ” tight ” and
fast wheel (see illustration). Used by
very many well-known British and
Continental Riders including Magni
—Italian champion, 27″ only.
45/- pair
WEINMANN alloy. Scherens. 27″ only 61/- ,,
or Wood-lined as Continental practice … 52/6 ,,
SPECIALISSIMO BERETTA … … 42/- ,,
CONSTRICTOR Conloy. Weight 12½ ozs., 27″ 54/- ,,
SPRINT RIMS—CEMENTS and TAPES
DUNLOP Rim Cement 2/6 Double-sided Tape 2/11 roll
JANTEX Double-sided Tacky-tape … 2/4 ,,
CONSTRICTOR Zone Double-sided Tacky-tape 3/- ,,
[Folio 27.]
[A cross-section drawing of a sprint rim, showing the rim profile with a tubular tire seated in it.]

— Page 30 —
SADDLES
IDEALE. The well-known
French Racing Saddle.
Model 41. Natural colour
leather top, on chrome
chassis. Curved cantle for
comfort. Perforated edges.
Bag slots. Size: 11″ x 6¾”
x 3 1/8″ … … 29/3
BROOKS. Famed throughout the world. Only cut from best ” butt ”
leather—they have a reputation to maintain.
B.17 SERIES. Narrow 11″ x 6″ x 3½” 1 lb. 10 ozs., Sprinter 11″ x 4 3/8″
x 2½” 1 lb. 7 ozs. Standard 11″ x 6¾” x 3 1/8″ 1 lb. 12 ozs. Special—
as Standard but curved cantle, Flyer 11″ x 5″ x 3″ 1 lb. 4 ozs.
Any of this series … … … … … 46/6
SWALLOW cut-away type—the pre-war favourite amongst roadmen.
64/-
B.15. 11″ x 6¾” x 3 1/8″ 1 lb. 11 ozs. … … … … 33/6
MANSFIELD’S well-known Racing Saddles.
38N. Size: 11½” x 6″. Best butt leather top … … … 27/-
The New ORMOND. The ever-popular ultra light-weight racing
saddle. Slightly narrower than the 38 N., being 11½” x 5½”.
R.R. 56 frame … … … … … … 40/-
NORTH ROAD. Cutaway laced top 45/- BATH ROAD 35/-
No. 42 SPRINT. 11½” x 4½” … … … … … 27/-
” PATTERSON “. Light coloured top. Specially designed for this
famous rider … … … … … … 45/-
LEATHERIES. L.99 … … … … … … 23/9
SADDLE COVERS
QUELDA PLASTIC. It is your duty to your pocket and to yourself to
keep the rain from your saddle—one wetting will do more harm than
a year’s riding. These plastic covers have elastic all round and take but
a moment to fit … … … … … … 1/6 each
SADDLE SHIELDS, etc.
BROOKS—Celluloid. Fits under saddle to keep off wet when riding
without mudguards. Two sizes—sprinter and narrow … … 1/6
BROOKS PROOFIDE. For all-weather protection of your saddle.
A sound investment … … … … … 1/4 tin
SADDLE SUPPORTS
HOLDSWORTH’S
” SURE ” saddle support fits on the stretching bolt of the saddle and
clips around any 1″ diameter top tube or to the seat pillar. Knurled
thumb-screw adjustment from 5″ to 9″. Weight only a couple of
ounces. Plated finish complete with clips, etc. … … 3/11 each
[Folio 28.]
[A photograph of a leather racing saddle with perforated edges, and a line drawing of a telescopic saddle support with an eyelet at one end and a clip at the other.]

— Page 31 —
SPANNERS
” KING DICK ” Adjustable, 3″ long 6/- 4″ long 7/9
” KING DICK “. Ring Spanner. Strong and light for
front and rear hub nuts 1/4″ x 5/16″ … … … 5/5
TERRY Pedal Spanner—the right tool … … 3/-
CYCLO Spanners—for Cyclo gears … … 1/-
RESILION’S special spanner for their brakes … 6d.
J. B. BROOKS Saddle Spanners … … … 2/6
Also Head and B.B. … 11d. Six-way … 11d.
Peg and Cone … 8d.
MAFAC Tool Kits. Fit everything … … 12/6
SPOKE NIPPLE KEYS
” King Dick ” Cadmium one-way 1/- Four-way 1/8 each
SPRINT WHEEL CARRIERS
” CYCLO’S ” ” Rosa ” in steel … … 4/6 pair
TOE STRAPS
The Allez! CORSA.
With slit to tuck the end of
the strap in, giving perfect
” stop “. Quick release buc-
kle. Leather specially selected
to avoid stretch 4/6 pair
BINDA. Italian strap used by Coppi and leading
sprinters … … … … … 6/- pair
STRATA, quick release. Stainless steel buckle 3/6 ,,
CONSTRICTOR, quick release … … 4/3 ,,
SUPALATTI. Red composition, quick release 4/6 ,,
BROOKS with quick release … … 4/- ,,
” FLICK “. Fitted quick release wide buckle 3/3 ,,
TOE CLIPS
CHRISTOPHE, in three lengths.
Most famous of French clips 6/3
CHRISTOPHE CLIP-ON. Nothing
to come loose … … 6/3
STRATA Chrome steel … 3/-
CONSTRICTOR Steel. Fixed depth, 2¾” chrome 5/3
CONSTRICTOR Boa, fixed depth, 2¾” chrome … 5/3
ASHBY ” Wanderlust ” Adjustable steel … … 4/-
ASHBY ” Monique “. Latest pattern chrome … 4/-
[Folio 29.]
[A line drawing of a toe strap with a quick release buckle, labeled Allez! Corsa, and a drawing of a toe clip with a strap attached.]

— Page 32 —
TUBULARS
D’Alessandro
Ever since the introduction to this
country of these fine Italian Tubu-
lars sales have increased each year.
On the Continent, also, their popu-
larity continues to advance.
In this country I know that during
1953 at least seven National Cham-
pionships have been won on them—
there may be more—amateurs don’t
advertise. I also know of National
Records broken during the past year
by D’Alessandro riders.
On the Continent many important successes have been
gained; an outstanding example being the Bordeaux—
Paris where the winner (Ferdi Kubler), the second (Van
Est) and the third (De Santi) were all on D’Alessandros.
A tribute to the esteem in which they are held by the men
whose bread and butter depends largely upon their tyres.
I can therefore recommend these tyres with complete
confidence and wish all D’Alessandro riders another suc-
cessful season.
With the increasing demand, I have been able to obtain
some reductions in the prices of the best of these tyres
and I am happy to pass these on to you.
The following is the 1953 range :
IMPERFORABILE. The “unpuncturable” tubular. Well, not quite
of course, but the exceedingly elastic raw rubber band between the
tread and the base effectively prevents flints, thorns, etc. penetrating.
Cunningly woven from Sea Island Cotton fabric with a light pure
rubber inner tube this tyre can be relied upon for many miles of racing.
Weight 9¾ ozs. Usually with file pattern tread but can be supplied with
matt tread … … … … … … … 75/6
LIGHT PATH. A tyre for the expert whether Track, or Short dis-
tance Road man. Many successes have been gained on these tyres.
Translucent with narrow smooth red band. Weight: 7 ozs. … 62/6
[Folio 30.]
[A drawing of the D’Alessandro script logo above a drawing of a cut-away tubular tire showing its casing and stitched base.]

— Page 33 —
GIRO D’ITALIA. A fine road tyre for hard wear. Not quite so
“pricey” as the Imperforabile it will never the less give many miles
of speedy racing. Narrow black file pattern tread with latex sides.
Weight 10½ ozs. … … … … … … 57/6
CRITERIUM. Introduced last season, this tyre has quickly established
itself as a tyre for all British hard tracks and also as a popular short
distance road tyre. Smooth black tread. Light fabric. Weight 8¼ ozs.
48/6
IMPERIAL. A reliable light road tyre for all-round work. Narrow
black tread with non-slip design. Latex sides. Weight 12½ ozs. 42/6
LEONE. Still the tyre most in demand in the
D’Alessandro range, this is a strong and
reliable tubular largely used for circuit
racing. Narrow file pattern tread with
translucent sides. Rubber base tape.
Weight 13¼ ozs. … … … 39/6
BALILLA. A tubular which is still speedy
despite its remarkable price. Dark green
tread file pattern and open-sided.
Weight 14 ozs. … … … 31/11
NEW ” WORTHY “. (As illustrated). The
latest introduction; made specially by
Signor D’Alessandro, to my specification,
for the British market. Over-size section with prominent file pattern
tread extending well down the sides. Walls are well protected with
latex dressing. I am confident that this tyre will be used with every
satisfaction for all everyday riding and training. With its wide non-slip
tread it will also fill a long-felt want for a reliable grass tyre, whilst
tandem riders will pronounce it ” just the job “. Weight 16 ozs. 39/6
SILKS. PATH 5¼ ozs. … 74/6 IMPERFORABILE 8¾ ozs. 89/6
DUNLOP TUBULARS
No. 1. Very fine file tread. Weight 7 ozs. … … … 53/6
No. 2. Fast short distance tyre. Weight 9½ ozs. … … … 53/6
No. 3. Good road tyre. Weight 11 ozs. … … … 53/6
No. 5. Massed-Start tyre. Weight 12 ozs. … … … 53/6
No. 6. For Grass Tracks. Weight 11 7/8 ozs. … … … 53/6
No. 8. The latest introduction. Weight 12½ ozs. … … … 40/-
No. 9. Training tubular. Weight 14 ozs. … … … 32/-
No. 10. Training tubular. Weight 17½ ozs. … … … 32/-
SILKS. No. 1 … … 80/- No. 5 … … 80/-
TUBULAR CARRIER
” FULMINE “. Italian Quick Release Carrier with strong elastic
cords. Fitted under the saddle. When making rapid change remains
attached to the saddle. No fiddling with loose straps … … 6/3
TUBULAR SUNDRIES
” MONTEX “. For dressing walls of tubulars … … … 2/6
DUNLOP Proofing Solution … … … … … 3/-
[Folio 31.]
[A drawing of a cut-away tubular tire showing the casing and stitched base, beside the text for the New Worthy model.]

— Page 34 —
TYRES
WIRED-ON
DUNLOP
” ULTRA-LIGHT ” H.P. 26″ or 27″ Cover 22/6 Tube 5/7
” HIGH PRESSURE “. 26″ or 27″ ,, 16/6 ,, 5/4
” SILVER SPRITE “. 26″ or 27″ ,, 13/3 ,, 5/-
” SPEED “. 26″ or 27″ ,, 13/3 ,, 5/-
JOHN BULL
” ROAD SPRINT “. 26″ or 27″ Cover 19/11 Tube 5/4
” SAFETY SPEED “. 26″ or 27″ ,, 13/3 ,, 5/-
” LIGHT SPEED “. 26″ or 27″ ,, 14/3 ,, 5/-
MICHELIN
” 25 “. 26″ or 27″ Cover 16/6 Tube 5/4
D’ALESSANDRO
” LEONE “. 27″ Cover 25/-
TYRE PRESSURE GAUGES
DUNLOP. Make sure you have the correct pressure and get full
speed and long wear from your lively tyres … … … 8/-
TYRE SAVERS
CARLTON. The Carlton Tyresaver is an in-
genious device which removes nails, glass, or flints.
As the wheel turns, the nail or flint comes into
contact with the Tyresaver and is pulled out
within a few seconds of its entry into the tyre.
CC Lightweight anti-splash guard … … 2/-
C Racing and CL Ultra-light Racing … 1/10
” M ” for use with guards … … … 2/-
WHEELS
Now there are wheels and wheels—Holdsworth’s are the last word.
All these wheels are the result of careful attention to detail.
They are built in Holdsworth’s workshops, by experienced
mechanics, with only one end in view, and that is—a perfect wheel.
Ask the man who rides them, and while they may have equals, as
far as workmanship, materials and general finish are concerned, Holds-
worth wheels can have NO superiors.
BUILD UP the price of the wheels you require by taking the price
of the hubs and rims and adding 24/- for double-butted spokes and
building. Example:
Large flange F.B. (FRATELLI BRIVO) Hubs … … 72/-
FIAMME H.P. Rims … … … … … 37/6
Double-butted spokes and building … … … … 24/-
Total Cost … 133/6
For Sprint rims add 3/6 to cost of spokes and building.
CARRIAGE on a pair of wheels to anywhere in U.K. … 3/6
[Folio 32.]
[A line drawing of a tire saver, a wire device with two knurled rollers hanging from a loop.]

— Page 35 —
SUNDRIES
ATHLETIC BATH SALTS
Recommended by Reg Harris … 12 oz tin 2/10
EMBROCATION
ELLIMAN ATHLETIC RUB. The good old favourite.
Made from the finest ingredients … … … 2/-
Also CURACHO, Small 2/4½, Large 3/11½
For cold weather, ask for ” Thermal Curacho ” (same
price but small size only).
ENTRY FORMS
R.T.T.C. Forms (Blank at top) … 3/4 per hundred
Plus postage 100, 4d.; 200, 8d.; 300, 1/1; 400, 1/3
They can be overprinted with all the necessary headings for
your “Open Events” at an extra flat charge of 19/6 (incl. Tax)
for any number up to 400. Delivery usually 7—10 days.
Just send your requirements with remittance for packing
and postage (as above) to W. F. HOLDSWORTH,
138–140 Beckenham Road, Beckenham, Kent.
” KIDDIE CRANK ”
This little fitment reduces the
crank length by 2″. It is primarily
intended to accommodate a child
on the back of a tandem. Fixed and
unfixed in five minutes. Involves
no permanent alteration to machine.
Heavily chromed … 19/6 pair
Send for special leaflet.
MAPS
Barts. ½” (based on Ordnance) on cloth … 6/- each
Dissected … … … … … 9/- ,,
MAP MEASURERS
The ” Dinky ” with wheel and recording dial. In plastic.
For 1″ or 2″ to mile … … … … … 5/-
[Folio 33.]
[A line drawing of the Kiddie Crank fitment, a crank extension with parts labeled 1, 2 and 3.]

— Page 36 —
PANNIER BAGS
A method of carrying touring kit becoming more popular
from year to year.
” D E V O N I A ”
Pannier Set consisting
of two bags, each 11″
x 11″ x 6″. Two
Large Rear Pockets.
Made in heavy grade
black leatherette.
Piped edges. Leather
reinforcements to sides. Straps to flaps. Fitted with
Quill quick release (as below) … … 46/6 pair
PANNIER BAG CARRIER
The ” QUILL “. Strong enough to carry loaded bags,
but weight only 24 ozs. Platform 16″ x 5″. Made from
best quality tubing. Enamelled jet black and fitted with
adjustable cadmium plated clips, nuts and bolts. There are
no sharp corners on a ” Quill ” pannier carrier to damage
your bags … … … … … … 12/6
PANNIER BAG QUICK RELEASE
(Patent applied for)
The snag with pannier bags
has been the strapping to,
and detaching from the
carrier—a good ten-minute
job at the best of times,
but when it has to be
done in the dark after a
muddy ride. . . .! But
with a ” Quill ” Quick-
Release it’s off or on in
ten seconds. Just lift to
disengage the top hooks. Supplied drilled ready to rivet
or bolt on to your own pannier bags … … 5/6 pair
STOVES
We have pleasure in once again listing the famous
” PRIMUS ” Pressure Stoves. Imported specially from
Sweden. Paraffin burning.
No. 210 Touring … 43/6 No. 96 Pocket … 37/6
[Folio 34.]
[A photograph of two black pannier bags side by side, one showing its front and one showing two straps on the flap, above a line drawing of a pannier carrier with a quick release fitting.]

— Page 37 —
TOURING BAGS
J. B. BROOKS FAMOUS BAGS
The “Mossbrook”
(as illustrated)
Stiffened bag with
the Brooks Quick
Release Rod and
loops for cape-
straps, 13″ x 8″
x 9½” … 34/11
The “Royalbrook”
Superb. Rein-
forced heavy black
leather-cloth. Lea-
ther wearing patch.
Two large pockets.
Q.R. 13″ x 8″ x 9½”
66/11
The ” Glenbrook ” low saddle style 13″ x 7″ x 6½” 21/-
HOLDSWORTH’S
” EVERYMAN “. Made
from Special Composi-
tion, looks like leather,
wears like leather.
Waterproof. Keeps
shape. Two side poc-
kets, strap fastening.
Map pocket on top,
turnbuckle fastening.
Size of Bag: 12½” x 7½” x
8/5″. As illustrated 55/2
CHOSSY Roll. Special line, new printers’ felt, two strap
fastenings. Size: 11″ x 6½”. The neatest way of carrying
capes, etc., and the little trifles you want on a club run 24/11
CHOSSY TOURING BAG. Made from new printers’ felt,
which has a smooth black waterproof finish. Two pockets.
Size of bag: 11½” x 6″ x 6/8″ … … … 51/7
There is a very restricted supply of these bags in used
felt. Roll 19/11 Bag 31/2
TRANSFERS
Olympic. 5-colour bands 4½d. pair Chevrons 7½d. pair.
[Folio 35.]
[A photograph of a leather saddlebag with two buckled straps mounted under a saddle, and a line drawing of a bag with a map pocket on top and two side pockets.]

— Page 38 —
WORKSHOP CHARGES
REPAIRS TO SOLO FRAMES AND FORKS
SUPPLY AND FIT (Give complete instructions).
New Top Tube 27/- Down Tube 27/6 Seat Tube (from) 27/6
,, Top and Down Tubes 50/- Plus Head Tube 60/6
,, Seat Stays, pair (including Top Eyes) … … … 33/-
,, Chain ,, ,, … … … … … … 17/-
,, Seat and Chainstays (including Top Eyes and Rear Ends) 50/-
,, Front Fork Column 15/- Blades (including New Ends) … 33/-
,, ,, Forks complete (less finish) … … … … 44/-
,, ,, Ends, pair 12/6 Campagnolo 8/6 extra.
,, Rear ,, ,, 27/6 Agrati 3/- extra Campagnolo 11/- extra
,, Crown … … … … … … … 35/-
,, Brakes Cable Stops 1/6 Gear Stops 2/6 Pump Pegs 1/6
,, Gear Stops and Lever Boss … … … … … 3/6
Tracking up Frame and Forks from … … … … 7/6
(You are strongly advised to have this important work carried out when
your frame is re-enamelled).
N.B.—The above prices, which include the use of ” 531 ” or
” Kromo ” tubing in all repairs, will apply in the majority of
cases. The right is reserved, however, to make an additional appro-
priate charge in cases where, for any reason, extra work is entailed.
Quotations for work other than mentioned above will gladly be given
upon receipt of particulars.
NOTES WHEN SENDING FRAMES
You need not strip off the old enamel. All accessories should be re-
moved, and all interiors if possible. (We will remove interiors you
cannot manage).
Pad and pack adequately for transit. Fit pieces of wood or wheel
spindles with locknuts between front and rear fork ends to
avoid squashing.
Forward by road carrier or rail. Send by ” Company ‘s risk “,
in case of a claim for damages. If rail is used, we recommend the
passenger train service to avoid unnecessary delay.
Include your name and address with frame and advise des-
patch by post.
Frames and forks will be returned to you per passenger train or
carrier at company’s risk and well protected. A charge of 3/- will be
made to any address in Great Britain or Northern Ireland.
In the event of any damage being sustained in transit, you
should sign ” Received damaged “, notify us and the carriers
or your Railway Station WITHIN THREE DAYS and ask them
to inspect. Otherwise claim cannot be substantiated.
[Folio 36.]
[Text only.]

— Page 39 —
RENOVATING FRAMES AND FORKS
(Solos—quotations for Tandems with pleasure)
HOLDSWORTH offers the following—prices include Sandblast,
de-grease, rustproof undercoat.
SMOKED or MARBLED finishes or the New STARDUST in a
wide range … … … … … … … 47/-
FLAMBOYANTS on Silver Lustre 47/- or on polished Nickelex 75/-
In Red, Blue, Green, Bronze, Magenta, Wyld, Plum, Blackcurrant,
Orange, Kingfisher, Copper.
LUSTRES … … … … … … … 37/6
A wide range of Copper, Bronze, Silver, Gold, Dark Medium, Light
or Silver Blue, Dark or Light Green, Maroon, Gunmetal, Dark, Light or
Steel Grey, or the latest Pearl.
ENAMELS (Glass-hard for long wear) … … … … 36/-
Any colour; we will match a sample button, piece of paper, wool,
etc., if you are not sure of the exact name. Only finishes not available
in enamel are the Silvers, Bronzes, etc., in the lustre range.
SEAT TUBES BANDS, etc.
Plain band in enamel or lustre 5/6 In flam. on lustre 7/6 Diamond
in plain colour 8/6 Tri-colour (vertical or horizontal) 16/6
Bands, three 2″ different colours 7/6, 6″ split 7/6, Checkered 16/6,
Twin ½” 5/-
HEAD TUBES. In contrasting enamel or lustre 8/3 or flam. on
lustre 11/-, etc.
LUGS LINED. Lugs 13/9, Head Lugs only 5/-.
Top eyes and crown 2/6.
FRAME LINING. Single 11/-. Double including the following
latest designs: Box, Imperial, Feather, New Look, Roubet, … 16/6
PANELLING. The New JUBILEE—very attractive … 20/-
CHROME PLATING (on brilliant NICKELEX)
Fork crown 6/8, Front Forks 22/6, Lugs (Head only) 17/6
Front and Rear Ends (approximately 6″) … … … 21/4
Front and Rear Drop-out Plates only … … … … 14/6
NOTES RE ENAMELLING
As a lustre finish shows up all the imperfections in the metal
of a frame, you are strongly advised to specify an enamel finish
to frames which are rust-pitted or to cheap grade frames, as
it tends to ” cover up ” better.
Other makers’ transfers will be fitted to frames during renovation if
requested, where these are obtainable, and they will be charged at net cost.
[Text only.]

— Page 40 (back cover) —
THE BEST
HOLDSWORTH’S CYCLES & FRAMES
send for your copy of the
1954 CATALOGUE
[A pen drawing of three cyclists in shorts and jerseys seen from behind beside a roadside, with a racing bicycle drawn upside down on the grass next to the large lettering.]