Holdsworth 1931 Advertisement — Goldskin Capes & Winter Wants

Cycling, 2 January 1931.
— Advertisement —
A GOOD CAPE IS A NECESSITY!
A GOLDSKIN is the BEST
BECAUSE—
1. The Material
Best Egyptian Cotton—the strongest and lightest—is used throughout.
2. The Proofing
The waterproofing oil is, by a special method, forced into the material. The oil being thus in the fibre of the material and not only on the surface the capes will not CRACK.
3. The Finish
The capes are then given a SHELLAC finish, leaving a smooth surface preventing any tendency to STICK.
4. The Trimmings
Velvet lining to collar, buttons leather backed, improved design neck opening, two thumb loops.
5. The Cut
Length at front 42 in., at back 39 in. Very roomy round shoulders and full at skirt, measuring 120 in. round hem.
KHAKI 12/6 BLACK
GUARANTEED with this tab for 1 YEAR.
“GOLDSKIN” ONE YEAR’S GUARANTEE CAPE.
Also the “KOOHLAH” Cape
This cape has a specially ventilated back enabling the air to pass through and thereby keeping the rider cooler.
KHAKI or BLACK .. .. .. 15/-
W. F. HOLDSWORTH
Write – – 121, Lennard Road, Beckenham.
‘Phone: Sydenham 4461.
Everything Post Free.
CALL AT
5, Thesiger Rd., PENGE, S.E.20 (Continuation Green Lane).
185, Markhouse Road, WALTHAMSTOW, E.17
132, Lower Richmond Road, PUTNEY, S.W.15 (Nr. Putney Bridge).
BIKESPATS 7/- As illustrated
Full LEGGINGS Very well made 11/6
SOU’WESTERS—All sizes 3/6
A FEW OTHER WANTS
The ROUGH STUFF SHOE 17/6
Made of Rich Tan Grain Leather. Apron front design to keep out all weathers. Good sole with narrow sewn welt—all shoes up to size 9 fit 3[…] in. pedal.
SWEATERS – – 9/11
Heavy Knit, Grey Wool. Roll or Polo Collar. Very cosy and warm.
JERSEYS – – – 7/11
Black ALL WOOL Jerseys with Roll or Buttoned Collar.
GAUNTLETS – – 6/11
Genuine American Army Horsehide Gauntlets, unsoiled, Deep 5 in. Gauntlet, warm lined.
GLOVES – 3/11 & 2/11
Astrakhan Gloves with Leather Palms and underside fingers.
MITTS White Cord – 1/9
Also Bedford Cord with Gauntlet and Fleecy lining – – 2/9
[A rider in a sou’wester and a full cape that covers the handlebars rides toward the viewer through slanting rain past a bare tree, in a signed drawing at the center. The guarantee tab is drawn as a shield-shaped label, a plain apron-fronted shoe heads the right-hand column and a buttoned bikespat stands at the lower right.]