Henri Gauthier March 1955 Advertisement — Henri Gauthier saddles, Lionrone and White-Star, winners of two world championships and the Tour of Algeria, with a plastic saddle

— Page 1 —
Les Selles

FABRICATION FRANÇAISE
HENRI GAUTHIER
[illisible] [illisible]
G17

HENRI GAUTHIER
LIONRONE – WHITE-STAR

gagnent ….

LE CHAMPIONNAT DU MONDE
(CYCLO-CROSS)
LE CHAMPIONNAT DU MONDE
(VITESSE AMATEURS)
— LE TOUR D’ALGÉRIE —

La fameuse selle en….
Matière Plastique

[A ruled panel advertisement in black and white, set as text with one drawing. A thin single-line frame encloses the panel. “Les Selles” stands at the top in brush script lettering. Below it a bicycle saddle is drawn in line engraving with fine hatching, seen from underneath and slightly to one side, showing its rails, the clamp with a nut and the rear loops. An oval badge on the saddle carries the words “FABRICATION FRANÇAISE” and “HENRI GAUTHIER” with “G17” in a small oval, the two small words on the lower line of the badge too small to read. The maker’s name “HENRI GAUTHIER” follows in very large heavy condensed capitals, with the two saddle names “LIONRONE” and “WHITE-STAR” beneath it in the same style. A brush-script line “gagnent ….” introduces three victories set in bold slab capitals with the small parenthetical words in outlined capitals, separated from the closing line by a short rule. The panel closes with “La fameuse selle en….” in script and “Matière Plastique” in large spaced roman type. No street address, telephone number or artist signature appears.]

[This advertisement shares page 22 of L’Officiel du cycle with advertisements for Onoto and Hutchinson, each held here as its own record.]