Henri Gauthier May 1953 Advertisement — Henri Gauthier saddles, Lionrone and White-Star, win the cyclo-cross and amateur sprint world championships and the Tour of Algeria

— Page 1 —
Les Selles
HENRI GAUTHIER
LIONRONE – WHITE-STAR

gagnent ….

LE CHAMPIONNAT DU MONDE
(CYCLO-CROSS)
LE CHAMPIONNAT DU MONDE
(VITESSE AMATEURS)
— LE TOUR D’ALGÉRIE —

La fameuse selle en….
Matière Plastique

[A ruled panel in black and white, framed in a thin rectangle, with one drawing and text only. “Les Selles” is set in slanted script at the top center. Beneath it a bicycle saddle is drawn in dense line engraving, seen from the side and slightly from below so that the underside shows: a dark shell with a tapering nose, curved wire rails, a clamp with a nut and a small oval plate on the flank bearing the name “HENRI GAUTHIER” and the code “G17”. The name “HENRI GAUTHIER” follows in very large heavy condensed capitals, with “LIONRONE – WHITE-STAR” beneath it in the same type. A slanted script line “gagnent ….” introduces three centered lines of bold capitals naming a cyclo-cross world championship, an amateur sprint world championship and the Tour d’Algérie, the first two with a small spaced-capital qualifier in parentheses. A short rule closes the list. The slogan “La fameuse selle en….” in script and “Matière Plastique” in widely spaced slab-serif type run across the foot. No firm address, telephone number or artist signature appears.]

[This advertisement shares page 58 of L’Officiel du cycle with an advertisement for Maillard, held here as its own record, and others for Station-Service AMAC and Novi.]