Henri Gauthier November 1952 Advertisement — Henri Gauthier, Lionrone and White-Star saddles, and the new plastic saddle

— Page 1 —
LES SELLES

HENRI GAUTHIER
LIONRONE – WHITE-STAR

équipent
Les meilleures marques

Nouveaux Brevets
La Selle en
Matière Plastique

[A ruled advertisement in black and white, framed by a thin single rule, with all lines centered. “LES SELLES” in decorated roman capitals stands at the head, and a saddle is drawn beneath it in line engraving with dark hatched shading, seen from the side and slightly above: a long leather top with its nose at the left, an oval plate stamped “HENRI GAUTHIER” and a small oval mark reading “G17”, and under the seat a nut, a clip and bent metal rails. “HENRI GAUTHIER” follows in very large heavy condensed capitals, with “LIONRONE – WHITE-STAR” below it in the same face at a smaller size. “équipent” is set in bold sans-serif lowercase and “Les meilleures marques” in a bold script-like italic over a short rule. The last three lines, “Nouveaux Brevets”, “La Selle en” in bold italic and “Matière Plastique” in a larger light sans-serif, close the panel. No address, signature or agency mark appears.]

[This advertisement shares page 64 of L’Officiel du cycle with advertisements for Bauriat, Sonnclair and Sturmey-Archer, each held here as its own record.]