Henri Gauthier May 1954 Advertisement — Henri Gauthier saddles, Lionrone and White-Star, winners of two world championships and the Tour of Algeria, the famous saddle now in plastic

— Page 1 —
Les Selles

HENRI GAUTHIER
LIONRONE – WHITE-STAR

gagnent ….

LE CHAMPIONNAT DU MONDE
(CYCLO-CROSS)
LE CHAMPIONNAT DU MONDE
(VITESSE AMATEURS)
— LE TOUR D’ALGÉRIE —

La fameuse selle en….
Matière Plastique

[A ruled advertisement in black and white inside a thin rectangular frame. “Les Selles” opens the panel in a flowing brush script. Below it a single line-engraved drawing shows a bicycle saddle seen from the side and slightly above, with a molded shell, a curved bracket and clamp, bent rails and a nut; an oval plate on the shell is lettered “FABRICATION FRANÇAISE”, “HENRI GAUTHIER”, “MARQUE DÉPOSÉE” and “G17”. The name “HENRI GAUTHIER” stands across the full width in very large heavy condensed capitals, with the two marks “LIONRONE – WHITE-STAR” in the same type directly beneath. The word “gagnent” follows in a bold script with four heavy dots. Three victories are listed in bold slab-serif capitals, two of them with a smaller outlined-letter qualifier in parentheses, and the third set between two short dashes; a short rule follows. The closing claim “La fameuse selle en….” is in bold script, and “Matière Plastique” is set in large spaced roman type across the foot. No street address appears and no artist signature is visible.]

[This advertisement shares page 100 of L’Officiel du cycle with advertisements for Baby-Nop and D’Alessandro, each held here as its own record, and one for Souriau & Cie.]