Henri Gauthier May 1952 Advertisement — Henri Gauthier saddles, Lionrone and White-Star, equip the best marques, with new patents and a saddle in plastic

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LES SELLES

HENRI GAUTHIER

LIONRONE – WHITE-STAR
équipent
Les meilleures marques

Nouveaux Brevets
La Selle en
Matière Plastique

[A ruled advertisement in black and white, framed by a single thin rule, with no address or telephone line. “LES SELLES” is set in spaced roman capitals across the top. Below it a single saddle is drawn in line engraving with fine hatching, seen from the side and slightly from above, with its rails, clip and a rear loop at the left; an oval plate on the top surface carries the lettering “HENRI GAUTHIER”, with the words “FABRICATION FRANÇAISE” and “DÉPOSÉE” and the mark “G17” in small type round it. Beneath the drawing “HENRI GAUTHIER” fills the width in very large condensed black capitals, with “LIONRONE – WHITE-STAR” in the same heavy condensed capitals under it. The rest of the text is centered: “équipent” in a slab-serif lowercase, “Les meilleures marques” in bold script-like italic with a short black rule beneath, “Nouveaux Brevets” in bold sans-serif, “La Selle en” in bold italic and “Matière Plastique” in large, widely spaced lowercase type. No artist’s signature is visible.]

[This advertisement shares page 50 of L’Officiel du cycle with an advertisement for Gallia, held here as its own record, and others for Terry, Maingonnat and H. Grand – Chavin – Lamy.]