Henri Gauthier June 1951 Advertisement — Henri Gauthier saddles, Lionrone and White-Star, equip the best marques, with new patents, a saddle in plastic and a saddle drawn

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LES SELLES

HENRI GAUTHIER
LIONRONE – WHITE-STAR

équipent
Les meilleures marques

Nouveaux Brevets
La Selle en
Matière Plastique

[A ruled advertisement in a thin single-line frame, all text and one drawing, with no street address. “LES SELLES” in shaded roman capitals stands at the top. Beneath it a finely engraved drawing shows a saddle from below and slightly from the side, with its clip, bolt and bent rails drawn in detail; an oval plate on the underside carries small lettering that reads “FABRICATION FRANÇAISE”, “HENRI GAUTHIER” and “G17”. Below, “HENRI GAUTHIER” is set in very large black condensed capitals and the line “LIONRONE – WHITE-STAR” in the same type beneath it. The lines that follow are centered in mixed styles: a slab-serif lowercase word, a bold script line, a short rule, bold sans-serif words and, at the foot, “Matière Plastique” in large light sans-serif letters. No artist’s signature is visible.]

[This advertisement shares page 20 of L’Officiel du cycle with advertisements for Gnutti and Aimé Ledin, each held here as its own record, and one for Construction Moderne de Cycles.]