Helyett 1961 Advertisement — And Helyett Wins the Tour!

[A full-page text-only advertisement with a bold headline, a list of components, and a boxed order coupon at the foot.]
—AND HELYETT WINS THE TOUR!
They say that the 1961 Tour was not a great Tour. It depends what is meant by ” great.” There certainly were not the many changes of leadership which usually take place. That is because Anquetil was so strong. But do not let anybody kid you that the 1961 Tour was not a hard one—only 72 of the 132 starters survived until Paris. The route was particularly hard, and if Anquetil was untroubled by the expected attacks in the Pyrenees, it is freely admitted that, in addition to his outstanding natural physical ability, he had supreme confidence in the equipment he was using.
SPECIFICATION OF THE JACQUES ANQUETIL RACING CYCLE.
HELYETT—H-57-UK Frame built with Nervex Professional Lugs (Helyett styling).
SIMPLEX—JUYRECORD 60 and Freewheel, Simplex/FB Quick-Release Hubs, LJ-23 Front Changer.
Note: Some Helyett riders were on the new Simplex Parallelogram JUY-61. They report complete satisfaction and are asking Helyett to standardise equipment of this model for 1962.
STRONGLIGHT—Super Competition 57 Dural Cotterless Double Chainwheel and Cranks fitted to all the new T/60 Needle Roller Bearing Bottom Bracket Set. Steering Smoothness and reliability was achieved with Stronglight ” Competition ” Head Set.
MAFAC—The new Mafac “Tiger” Brakes have been adopted by Helyett (and also our competitors) as a MUST. The braking power of this brake is much superior to any other cycle brake including Mafac’s own ” Racer.”
PIVO—Anquetil used mainly PIVO Dural Bends Type 58 (Model L. Bobet) with PIVO Type 75 Dural Stem.
MAVIC—” MONTLHERY” Racing Alloy Rims on Simplex/FB Quick-Release Hubs, and High Tensile Steel Double Butted “E” Spokes.
Thus, the major components in Anquetil Bicycles are products which you can find in Price List No. 40, featuring items distributed in this country by Le Derailleur Simplex Ltd., Evian (GB) Limited and our own company.
HELYETT FRAMES are available from leading lightweight dealers :
H-57-UK (Model ANQUETIL) – – – – – – Price £17-15-0
EV/3E (Model ACBB, the Paris Racing Club of Anquetil) – – Price £11- 5-0
Price of Model EV/3E includes Stronglight P.3 Head Set and Type 34 Bottom Bracket Set and Magistroni 3-arm Double Chainwheel Set EVN/707.
Both Frames are available in sizes 22″, 22½”, 22¾”, 23″, 23¾” in one colour, HELYETT GREEN.
I enclose seven 6d. stamps. Please send Price List No. 40, Stronglight Illustrated Catalogue, Simplex Spares Catalogue No. 23X and Price List No. 25X. Also photograph of Pirelli Skyscraper in Milan.
(CAPITAL LETTERS PLEASE)
NAME
ADDRESS
HELYETT CYCLES LTD.
9 DRAPERS GARDENS, THROGMORTON AVENUE, LONDON, E.C.2