Helyett November 1952 Advertisement — Cycles and cyclomoteurs, always in the lead, from the works at Sully-sur-Loire

— Page 1 —
Helyett

Cycles
et Cyclomoteurs

DANS LE PROGRÈS
TOUJOURS EN TÊTE

Siège social et usine à Sully-sur-Loire (Loiret)
Succursale à Caen : 4, rue de l’Abbatiale, 4

[A ruled advertisement in black and white inside a single heavy border, text only. The name “Helyett” stands across the head in an ornate shaded script with a double outline that steps down in a zigzag shadow beneath the letters. Below it “Cycles” and “et Cyclomoteurs” are set in two large lines of bold script. A short thin rule follows, then the slogan in two lines of heavy condensed capitals, and a shorter thick rule closes the display. At the foot two lines of spaced type give the head office and works in roman and the Caen branch address in italic. No drawing and no signature are visible.]

[This advertisement shares page 52 of L’Officiel du cycle with advertisements for Dilecta and J. Baron, each held here as its own record, and one for Agent M. Dutac.]