Guttacoll 1955 Advertisement — The Zebra Brake Shoe with Red Sidewalls for Bicycles and Cyclomoteurs

— Page 1 —
GUTTACOLL

LE PATIN ZÉBRÉ POUR
VÉLOS ET CYCLOMOTEURS
EXIGEZ FLANCS ROUGES
ET STRIURES VERTICALES

GUTTACOLL

SA GAINE “OLUX” QUI
NE TOURNE PAS SUR
LE GUIDON
REFUSEZ LES IMITATIONS

GUTTACOLL

SA DISSOLUTION
UNE SEULE QUALITÉ :
LA MEILLEURE

GUTTACOLL

SON “BOYEOL” · “TRESSOLUX”
CARTER CAOUTCHOUC “OLUX”
BAVETTES VÉLOS ET CYCLOMO-
TEURS · CAPUCHONS · EMBOUTS · etc.

SALON DU CYCLE : Stand 320.

[A ruled advertisement in black and white, set entirely in type with no drawing, made of four stacked bands. Each band opens with a solid black strip across the full width in which the name “GUTTACOLL” is reversed out in very heavy, rounded geometric capitals. Under each strip a plain panel framed by a thin rule holds three or four lines of centered, widely letterspaced sans-serif capitals; the first words of the first line of each panel are in bold. The four panels speak of the brake shoe, the cable housing, the solvent and the small rubber goods in turn. The panels share one outer frame, and the Salon stand line sits outside it at the foot in lightface type with the stand number in lowercase-initial style. The firm gives no street address or telephone number, and no artist signature or agency mark is visible.]

[This advertisement shares page 204 of L’Officiel du cycle with advertisements for Gallet and Niflex, each held here as its own record, and one for Jurine.]