Guttacoll May 1953 Advertisement — Guttacoll specialties: Dissolution, Tressolux handlebar braid, Boyeol and the famous striped Zébré brake block, refuse imitations

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Spécialités GUTTACOLL

DISSOLUTION
LA PLUS ANCIENNE : 50 ANS
TRESSOLUX
TRESSE POUR GUIDONS
BOYEOL
LE RUBAN DES AS
ATTENTION EXIGEZ
LA STRIURE VERTICALE
DU VERITABLE
PATIN ZÉBRÉ ET…

le fameux patin
“ZÉBRÉ”

EN VENTE
PARTOUT

GUTTACOLL

CRÉATION
GUTTACOLL

… REFUSEZ LES IMITATIONS

[A small advertisement in black and white with brush-lettered headings, text and drawing together. A ragged dark brush-stroke band across the head carries “Spécialités” in white slanting script and “GUTTACOLL” in heavy white slanting capitals. The left column is a list of three products set in heavy black capitals, each with a smaller line of spaced capitals beneath it, then the word “ATTENTION” reversed out of a black tag and a warning in bold italic and roman capitals. At the right “le fameux patin” is set in black brush script above “ZÉBRÉ” in heavy shaded capitals within quotation marks. Below, a curved brake block is drawn in line work, a rounded rubber shoe striped across its face with vertical bars and lettered GUTTACOLL, with an arrow driven through its end and an open ring around it. “EN VENTE PARTOUT” and “CRÉATION GUTTACOLL” sit in spaced capitals above and below the block. A second dark brush band at the foot carries “… REFUSEZ LES IMITATIONS” in white capitals. No address, artist signature or agency mark is visible, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 76 of L’Officiel du cycle with advertisements for Pivo, Sturmey-Archer and Stella, each held here as its own record, and others for H. Jeanneret et Cie, Merat, J. Bonnefoy and Driot.]