Guttacoll May 1952 Advertisement — Racers and cyclotourists: fit the Olux handlebar tape, a Guttacoll creation, drawn on drop handlebars

— Page 1 —
COUREURS
CYCLOTOURISTES

MONTEZ LA GAINE
OLUX

VOUS AUREZ VOTRE VÉLO bien en mains

Elégante
Pratique
Economique

*
C’EST UNE
CRÉATION
GUTTACOLL
*
MODÈLE DÉPOSÉ

EN VENTE
PARTOUT

[A ruled advertisement in black and white, framed by a thin rule. At the upper left a rounded dark panel holds “COUREURS CYCLOTOURISTES” in heavy slanted outline-style capitals reversed to light. At the right of it a long dark capsule shape holds OLUX in very large white sans-serif capitals, with “MONTEZ LA GAINE” in bold capitals above it. A line of bold capitals mixed with a brush-script phrase runs beneath, and a heavy rounded rule encloses the lower part on the left, bottom and right sides. Inside it a pair of drop handlebars is drawn in line engraving with fine hatching, seen from above and wrapped in tape that is bound with narrow bands at the ends and in the bends, joined to a stem with two bolts. Three dark slanting labels crossing the handlebars carry the words “Elégante”, “Pratique” and “Economique” in white italic script. At the right, spaced capitals with two small stars, a line in smaller type and a bold two-line “EN VENTE PARTOUT” finish the panel. No firm address or telephone number appears. No signature is legible; a tiny white mark in the heavy bottom rule beneath the handlebar’s right grip is too small to read. No text from the reverse of the leaf shows through.]

[This advertisement shares page 56 of L’Officiel du cycle with advertisements for Marvel, Gourgaud, Prym and Mistral, each held here as its own record, and others for Driot, Selles Reydel and Gallet.]