Guttacoll 1953 Advertisement — Guttacoll rubber specialties: tire cement, Olux sheath, brake blocks and handlebar braids

— Page 1 —
SPECIALITÉS
GUTTACOLL

LA DISSOLUTION..
.. qui colle !
TOUS ARTICLES EN
CAOUTCHOUC
IL N’Y A QU’UNE QUALITE
GUTTACOLL
LA MEILLEURE
MAIS SURTOUT REFUSEZ
LES IMITATIONS
Exigez-bien !
“GUTTACOLL”
[on the tube: GUTTACOLL]

La plus ancienne
50 ans d’expérience
Une qualité :
la meilleure

COUREURS
CYCLOTOURISTES
MONTEZ LA GAINE
OLUX
VOUS AUREZ VOTRE VÉLO bien en mains
*
C’EST UNE
CRÉATION
GUTTACOLL
*
MODÈLE DÉPOSÉ
EN VENTE
PARTOUT
Élégante
Pratique
Économique

LA GAINE
qui
HABILLE
LE VÉLO

EXIGEZ
LE PATIN ZÉBRÉ
GUTTACOLL

Plus de jantes rayées
FREINAGE
IMMÉDIAT assuré
AVEC LE PATIN GUTTACOLL ZÉBRÉ
REFUSEZ LES IMITATIONS – EN VENTE PARTOUT
[on the block: GUTTACOLL]

BOYEOL
LE RUBAN
— des AS —

TRESSOLUX et GUIDEOL
VÉRITABLES TRESSES
— pour GUIDONS —

et tous autres articles en caoutchouc
Refusez LES IMITATIONS

SALON du CYCLE — STAND N° 149

[A full-width ruled advertisement in black on cream, open at the head and framed by thin rules at the left, right and foot. Across the head “SPECIALITÉS” is set in widely spaced shaded roman capitals between two heavy black bars, over the firm’s name GUTTACOLL in very large thin-and-thick roman capitals that fill the width. Below, a patchwork of small panels is arranged down the sheet. At the upper left a framed panel carries a comic line drawing of a smiling bellboy in a pillbox cap holding a coiled bicycle tire in one hand and a large tube labeled GUTTACOLL in the other, on a black square, with the slogan and a rounded pill-shaped caption to its left and the name “GUTTACOLL” in heavy capitals beneath. At the upper right three lines in bold italic roman announce age and quality, the second underlined. In the middle a rounded panel headed COUREURS CYCLOTOURISTES and a black pill reading OLUX holds a drawing of a pair of dropped handlebars with grip sheaths, three slanted labels across them and a small note at the right. At the left of it four lines in spaced bold capitals read “LA GAINE qui HABILLE LE VÉLO” between double rules, and below it three lines of thin capitals demand the zebra brake block. At the lower right a black panel shows a rim section with arrows pointing up and a drawing of a ribbed brake block marked GUTTACOLL, with slanted white script and small capitals. Across the lower sheet two columns separated by a vertical rule give BOYEOL at the left and TRESSOLUX et GUIDEOL at the right in bold capitals over rules, followed by a centered italic line and a line of small capitals between short rules. Under a double rule the stand line runs across the foot in widely spaced capitals. There is no artist signature.]

[This advertisement shares page 142 of L’Officiel du cycle with advertisements for IRM and Clément-Bayard, each held here as its own record.]