Gouverneur 1953 Advertisement — All the tooling for cycles and motorcycles: three tools photographed, with the complete catalog on request

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Établissements G. GOUVERNEUR, 31, Rue Orfila, PARIS (XXe) – Tél. MEN. 85-97

TOUT L’OUTILLAGE POUR CYCLES ET MOTOS

Catalogue complet sur demande

[A ruled advertisement in black and white, a wide low panel in a thin single rule. The firm’s name and address run across the head in one line, “Établissements” in condensed lowercase and “G. GOUVERNEUR” in heavy wide capitals, with the street, city and telephone number in condensed type. Three tools are drawn in halftone from photographs in a row below. At the left a small bench device with a long bent handle, a round base and a cross bar stands on a flat disk. In the center a die stock for cutting threads shows a knurled steel handle and a round head with three set screws and a graduated scale marked 100. At the right a bench grinder or lapping tool shows a round toothed wheel with a hand crank, a small head on an arm and a lower foot; its small plate reads “G. GOUVERNEUR FILS AINÉ PARIS MODÈLE DÉPOSÉ”. The line “TOUT L’OUTILLAGE POUR CYCLES ET MOTOS” is set in wide sans-serif capitals beneath the center tool, with “Catalogue complet sur demande” in italic roman below it. A small scribbled monogram or signature of the artist, not legible, is hand-lettered beside the foot of the left tool and again beneath the right tool. No agency mark appears, and no text from the reverse of the leaf shows through.]

[This advertisement shares page 64 of L’Officiel du cycle with advertisements for Duprat, A.C. and Cholain, each held here as its own record, and one for VAR.]