Geno 1953 Advertisement — The Geno Course helmet for cyclists, a padded leather strip helmet, wholesale

— Page 1 —
CASQUE GENO

Modèle Course
pour Cyclistes

VENTE EN GROS
Étab. GENO

6, Fb Saint-Honoré, Paris – (8e) Tél. Anj. 12-38

[A small ruled advertisement in black and white, with a thin outline and a thick black shadow edge along the right side and foot. “CASQUE GENO” runs across the head in heavy shaded roman capitals. At the left a halftone picture, drawn from a photograph, shows a helmet made of padded strips: several curved padded bands arch over the crown with gaps between them, a thicker padded band circles the brow, and side straps hang down to a knotted chin tie at the lower right. At the right, “Modèle Course” and “pour Cyclistes” are set in two lines of light slab-serif type, separated by a short rule from “VENTE EN GROS” in bold italic capitals and “Étab. GENO” in heavy shaded type. The address and telephone line runs along the foot, with “Fb” and “(8e)” set as small raised letters and the telephone in small bold type. No signature is visible.]

[This advertisement shares page 176 of L’Officiel du cycle with an advertisement for Sturmey-Archer, held here as its own record, and others for Industrielle de Billes, Geno and G. Prost.]