Geno May 1952 Advertisement — The Geno Course helmet for cyclists, a leather-strip racing helmet drawn, wholesale only

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CASQUE GENO

Modèle Course
pour Cyclistes

VENTE EN GROS

Étab. GENO

6, Fb Saint-Honoré, Paris – (8e) Tél. Anj. 12-38

[A small ruled advertisement in black and white, framed by a thin line with a heavy shadow along the right and lower edges. “CASQUE GENO” stands across the head in heavy shaded roman capitals. At the left a halftone drawing shows a helmet made of leather straps, seen from the front and slightly above: a padded roll runs round the brow, several padded bands arch over the crown with gaps between them, and chin straps hang below and join in a knot at the lower end. At the right the model line is set in light roman type, followed by a short rule, “VENTE EN GROS” in bold italic capitals and “Étab. GENO” in heavy roman type. The address and telephone number run along the foot. No artist signature is visible.]

[This advertisement shares page 40 of L’Officiel du cycle with an advertisement for Cepema, held here as its own record, and others for Etab. Geno, Forges et Ateliers de la Vence et de la Fournaise and Sté Industrielle de Mécanique.]