Fonlupt 1953 Advertisement — The 1954 Cyclomoteur, Made like Its Fine Bicycles

— Page 1 —
Avec sa ligne
harmonieuse
Le luxe de son
équipement
et le fameux
VAP
à double
transfert

FONLUPT
synchronise la perfection dans le
CYCLOMOTEUR 1954
comme dans la gamme inimitable de ses fines bicyclettes
Usine de LA CLAYETTE ( Saône-et-Loire )

[A ruled advertisement in black and white. A halftone photograph at the upper right, framed by the panel’s rule, shows a motorized bicycle in three-quarter view against a dark background. It has a pale frame, a small headlamp on the front fender, a rear luggage rack, a chain guard, a small engine unit mounted low at the pedals and a tank-like pouch under the saddle. The descriptive lines at the left are in bold spaced sans-serif type, staggered left and right, with “VAP” in larger capitals. Below the photograph “FONLUPT” is set in very widely spaced roman capitals, with the claim in spaced bold type, “CYCLOMOTEUR 1954” in bold capitals and the works address in the last line. No signature or agency mark is visible.]

[This advertisement shares page 128 of L’Officiel du cycle with advertisements for LAM, Le Kangourou and Delangle, each held here as its own record, and others for the Geno motorcycle helmet and the Monoto voiturette.]