Fonlupt September 1953 Advertisement — Fonlupt cycles and cyclomoteurs for children, cyclotouring, sport and racing

— Page 1 —
la Gamme inimitable
de vélos
d’enfants

CYCLES
CYCLOMOTEURS

fonlupt

La Présentation
la plus sélecte,
la mieux étudiée !

Usine de
LA CLAYETTE
(Saône & Loire)

AGENCES
encore
Libres
Demandez
conditions

CYCLOTOURISME
SPORT, COURSE

TOUS NOS CYCLES sont livrés avec
certificat de Garantie de 2 années.

Pub. S.O.S.P.

[A reversed advertisement printed in white on a solid black panel with rounded corners. Three large white discs overlap along the middle: the left disc holds “CYCLES CYCLOMOTEURS” in condensed black capitals above a black dot, the center disc holds “fonlupt” in large condensed lowercase with a hatched shadow along its edge, and the lower right disc holds the factory line, “LA CLAYETTE” in heavy capitals and “(Saône & Loire)” in light lettering. At the top left, white line drawings show two cyclists, one in a hat riding on a hillside road past a small bridge and a mountain, and a second small figure with a raised arm above; at the upper right, two children silhouetted in white ride side by side, one waving, with speed lines behind them. The remaining wording is hand-lettered in white, some of it slanted or in a casual script: the headline at the top, the slogan at the lower left, the product types, the agencies offer at the right, and a guarantee line under a white rule along the foot. The vertical mark “Pub. S.O.S.P.” runs down the right edge, an agency mark and not a signature of an artist.]

[This advertisement shares page 196 of L’Officiel du cycle with advertisements for Paturaud and Hurtu, each held here as its own record, and others for Ferrand, Larpenteur and Yvars Maurice.]