Fonlupt May 1952 Advertisement — The Fonlupt range of children’s bicycles, with cycles and cyclomoteurs and a two-year guarantee, drawn with child cyclists

— Page 1 —
la Gamme inimitable
de vélos
d’enfants

CYCLES
CYCLOMOTEURS

fonlupt

La Présentation
la plus sélecte,
la mieux étudiée !

CYCLOTOURISME
SPORT, COURSE

Usine de
LA CLAYETTE
(Saône & Loire)

AGENCES
encore
Libres
Demandez
conditions

TOUS NOS CYCLES sont livrés avec
certificat de Garantie de 2 années.

Pub. S.O.S.P.

[A ruled advertisement reversed to white lettering on a dark ground, with a rounded border. Three large overlapping cream circles run across the middle: the left one holds “CYCLES CYCLOMOTEURS” in heavy condensed capitals above a black dot, the middle one holds the name “fonlupt” in large lowercase letters with a tall shaded stem, and the right one holds “Usine de LA CLAYETTE (Saône & Loire)” in dark type. A faint set of hatched lines shades the edge of the middle circle. At the upper left a mountain landscape in white outline shows a railway or ladder-like track and two small cyclists, one climbing and one seen from behind carrying a pannier. At the upper right two children are drawn as white silhouettes on bicycles, one waving, with speed lines behind the wheels. Hand-lettered slogans in white run around the circles, and a ruled line above the guarantee text separates the lower band. A small vertical credit “Pub. S.O.S.P.” runs up the right margin. No artist’s signature is visible.]

[This advertisement shares page 48 of L’Officiel du cycle with advertisements for Duprat, Packson and Bernardon, each held here as its own record, and one for Datay.]