F. Durand 1953 Advertisement — EFD Luggage Straps with the Safety Hook

— Page 1 —
SANDOWS
POUR CYCLES • MOTOS • AUTOS
EFD

50 ANNÉES
D’EXPÉRIENCE

FABRICATION
SUPÉRIEURE

DOUBLE COUVERTURE

FERMETURE
DE SÉCURITÉ
PAR MOUSQUETON

TRESSE
EXTÉRIEURE
EN NUANCES
DIVERSES

LAISSANT OUVER-
TURE DU CROCHET
ENTIÈREMENT
LIBRE

CAOUTCHOUC
MULTIBRINS

TRESSE
INTÉRIEURE

Ets F. DURAND. 15. Cours de la Liberté LYON . M-50-79

[A full-panel advertisement printed in orange and black on a pale ground. A thick braided cord, drawn with a dark outline and short hatching and filled with orange, runs in a long looping figure-eight round the whole panel. At the top center a shield in orange and black carries “SANDOWS” across its head, the words “POUR CYCLES • MOTOS • AUTOS” curved round a white field and the large slanted monogram “EFD” in black. An orange rounded bar holds “DOUBLE COUVERTURE” in white capitals. At the right a spring hook drawn in black line with an orange latch lies where the cord ends, and at the lower left a cut end of the cord is drawn in dark halftone to show fine strands inside a woven sleeve. Orange arrows join the italic orange captions to those parts. A second orange rounded bar along the foot holds the dealer’s name and address in white. The right edge of the page cuts the last letters of “OUVERTURE” in the hook caption. There is no artist signature.]

[This advertisement shares its unnumbered page of L’Officiel du cycle with advertisements for Vigneron sewing machines and the Tiro-Clas parts cabinet.]